Sonos had labored with MDC Companions’ Anomaly on inventive and technique since 2016, although one individual near the enterprise stated that relationship resulted in late 2019. Nonetheless, Sonos is one much less shopper for Anomaly, which misplaced its Panera Bread enterprise to Goodby Silverstein & Partners in March, and solely final week its Petco account to Droga5 with no assessment.
Anomaly Founding Companions Jason DeLand and Carl Johnson, govt chairman, declined remark.
For Sonos, Anomaly helped launch its voice-activated smart speaker, Sonos One, into the market with a 2017 marketing campaign, created in partnership with company Cornerstone, that leveraged music, names and tracks of greater than 20 prime recording artists to indicate how it may be a temper shifter. In a lively holiday spot that very same 12 months, Anomaly constructed on the launch marketing campaign by displaying how the Sonos One speaker can entice anybody—youngsters and grandparents alike—to stand up and bust some strikes.
Nonetheless, Sonos has crafted a number of of its campaigns in-house over the previous few years, together with its February 2018 stunt in New York’s Grand Central Station trolling Apple’s sensible speaker, the HomePod; and, one month earlier when that system launched, the corporate quietly reminded consumers that it too has a voice-activated sensible speaker choice within the Sonos One.
In accordance with COMvergence estimates, Sonos spent a complete of $4 million on measured media within the U.S. in 2019, half of which was spent on digital.
For its most up-to-date fiscal fourth quarter, Sonos reported a 16% rise in income to $339.8 million, as quarantined customers spent extra time listening to music at dwelling within the pandemic.