As a craft brewery named after an iconic guitar design, SingleCut has simply launched its most progressive brew but: Notes IPA. Each element of the beer’s packaging and consumer expertise has been designed to get shoppers to choose up guitar. Even the pull tabs on cans of Notes IPA have been fitted with a custom-made guitar decide that not solely opens the beer, but in addition pops off so that you can play guitar with.

A four-pack of Notes IPA comes with 4 distinct beer labels, every displaying a foundational guitar chord: C, D, G or E-minor. So, whenever you grip a can of Notes IPA, the can mimics a guitar in your hand and teaches you finger positions for one of many chords.