Observe: That is the quarterly replace despatched to Buffer shareholders, with a little bit of added data for context. We share these updates transparently as part of our ‘default to transparency’ worth. See all of our income on our public revenue dashboard and see all of our studies and updates here.

It has been fairly the yr and it is onerous to imagine that the primary half of 2020 is already behind us.

I am blissful to share that we have come out of our projected income downturn in Q2 with good MRR development in July and renewed optimism.

We’re feeling motivated about what we’ll accomplish these subsequent few months as we proceed to give attention to product technique and including important worth for patrons as high priorities. Learn the most recent from our CEO Joel to listen to in regards to the evolution of product over the previous 10 years and the place we’re going from right here. This consists of our energetic search for a VP of Product and our plan to launch Interact, a social engagement product for small companies that advanced from our experiences rising and sunsetting Reply.

Let’s check out the monetary outcome highlights for Q2 and the way we have been supporting our prospects, communities and staff.

Monetary outcomes from Q2, 2020 and July, 2020

Q2, 2020

  • Complete web earnings: $832,000
  • EBITDA margin: 16.2%
  • MRR: $1,704,768 (down from $1,830,267 MRR at finish of Q1)


  • MRR: $1,728,259
  • ARR: $20,739,108

Our financial institution stability at finish of July was $7.2M, with a web money stability (after paying off our line of credit score) of $5.9M. We usually goal to maintain three to 6 months of working bills readily available. This place has been instrumental in navigating the uncertainties of 2020 from a proactive place.

We have a look at income per worker from the lens of development by taking ARR divided by whole variety of staff and contractors. We usually goal for $200k (or increased) in ARR per teammate.

Supporting our prospects, communities, and staff

We anticipated this income downturn in Q2, a majority of which is a results of extending payment relief to prospects whose companies have been adversely impacted by the pandemic. We have helped over 1,200 prospects and prolonged a complete of $191,000 in cost aid.

In Might, we experimented with a 4-day work week in response to the added stress and pressures people have skilled as a result of pandemic. After a profitable first month, we determined to pilot this mannequin by means of the remainder of this yr.

In June, we committed to anti-racism work in solidarity with the Black Lives Matter motion. We have donated a complete of $100,000 to organizations that our Black teammates chosen: The Marsha P. Johnson Institute, The Marshall Project, and Brave Space Alliance, whereas additionally doubling the charitable contributions made by our teammates. So far, we have made $120,000 in donations to greater than 40 totally different organizations working in direction of anti-racism.

Wanting forward

In June and July, we have seen a rise in new enterprise, growth income, and reactivation income together with decrease ranges of buyer churn. We’re blissful to see that Q2 development decline shift in direction of a constructive stage of MRR development for July and we’re seeing the identical development for August.

For the remainder of Q3, we’re anticipating the small development rebound to proceed whereas we additionally make an impression on buyer retention and worth by specializing in product technique. Metrics and numbers are shifting in a conservative, but constructive course.