Sensodyne®, the #1 dentist-recommended toothpaste model for delicate enamel, believes that life is just too brief for delicate enamel. So, for Nationwide Ice Cream Day on July 18th, they helped sensitivity victims take pleasure in each chilly chew with the #LiveEveryMomint Sweepstakes. That includes their very own branded ice cream, the competition rewarded everybody who tweeted with an opportunity to win the Final Ice Cream Second plus 1 of 500 ice cream kits.

In collaboration with Nye’s Cream Sandwiches, Wunderman Thompson developed a singular Vanilla Mint with White Chocolate Ribbons ice cream taste. The workforce introduced Sensodyne’s #LiveEveryMomint sweepstakes to life by way of a 360 social media marketing campaign.