For the reason that begin of the yr, Switzerland’s oldest brewery has been engaged on its newest and probably most uncommon beer. Schützengarten transforms the true ice from the hockey rink of the SC Rapperswil-Jona Lakers right into a particular beer restricted to 500 liters. Developed for the Lakers by international promoting company Wunderman Thompson Switzerland, this concept hopes to offer followers, who weren’t allowed into the stadium this season, one thing very particular.
Final week, Coors additionally launched a beer with water from a hockey area, only some days after the Tampa Bay Lightning received the Stanley Cup on the exact same ice. The truth that the identical thought was rapidly applied has been simply accepted in Switzerland. Swen Morath, Chief Inventive Officer at Wunderman Thompson Switzerland mentioned: “Coors produced in lightning pace. In spite of everything, a beer brewed in only a few days can solely be a light-weight beer. However as Swiss, we’re dedicated to premium high quality.”
Kurt Moor, Member of the Board Brauerei Schützengarten, mentioned: “To brew a first-class premium beer when it comes to style, you want one factor along with the most effective elements: a number of time. Nothing works beneath 4 weeks.”
The Lakers made it to the semifinals of the Swiss Hockey League, which in regular instances has essentially the most spectators in Europe. Markus Bütler, Supervisor SC RJ Lakers mentioned: “At each recreation, we’d have been able to scrape the ice proper after. However after all, we loved each win.” However, the ice machine scraped the ice area instantly after the workforce was eradicated from the playoff semifinals in April. The ensuing water was filtered a number of instances by the Swiss water purification firm evodrop and intently inspected by the cantonal meals inspectorate. After the federal government permitted the water high quality on July 12, brewing lastly started at the moment, in order that the Schützengarten beer in crimson ale type shall be prepared on schedule for the beginning of the 2021/2022 season.
As a result of they worth high quality over pace, Schützengarten requested Coors and Lightning through social media and an open letter to do a beer tasting. As soon as the Schützengarten beer is brewed, they plan to style one another’s beers collectively. The occasion shall be performed by a beer tasting specialist and livestreamed. Could the most effective beer from an ice hockey area win. As a result of high quality trumps pace.