Salesforce right now introduced that Stephanie Buscemi, its chief advertising and marketing officer for the previous three years, is stepping down from the position and leaving the corporate. Taking her place is Sarah Franklin, most not too long ago basic supervisor of platform for the cloud-based software program firm.

Buscemi joined Salesforce in 2014 as svp of selling for its cloud analytics platform, then serving as chief operations officer for cloud analytics and evp of product and options advertising and marketing earlier than taking up the CMO position in 2018.

As prime marketer, Buscemi reimagined Salesforce advertising and marketing methods and launched its “Main Via Change” video sequence, which has garnered greater than 10 million views per episode.

Buscemi has additionally been a champion of diversity and inclusion at the company, serving as govt sponsor of Salesforce’s Inclusive Advertising coaching program and devoting time to mentoring ladies within the business. In Could 2020, Buscemi joined Adweek’s diversity and inclusion summit to debate these efforts at Salesforce.

Franklin, who’s taking up for Buscemi, efficient instantly, has been at Salesforce for greater than 13 years. She’s additionally an advocate for diversifying STEM and led the Salesforce workforce that launched Trailhead in 2014, a web-based, gamified studying platform that goals to democratize tech by making the experience it requires extra accessible to these eager about a profession change.

The modifications come on the tail of one other huge announcement that Salesforce launched on the finish of 2020: On Dec. 1, it got here to an settlement with Slack to purchase the workplace chat app for $27.7 million.