Ronald Ng is leaving Dentsu Worldwide’s Isobar to affix MRM as international chief artistic officer.
Based on an MRM spokesperson, he isn’t instantly changing anybody. At MRM, which is a part of the McCann Worldgroup community, Ng might be based mostly out of the company’s New York workplace.
Ng joined digital experience agency Isobar two years ago after serving as international chief artistic officer at Digitas. Previous to Digitas, he served as BBDO Singapore’s chief artistic officer.
At Isobar, he helped the company obtain “its most profitable Cannes Lions pageant so far” in 2019. On the pageant, Isobar Netherlands gained six silver Lions for Volkswagen’s “Highway Tales,” an interactive audiobook for youngsters that makes use of location-based information to inform tales. The marketing campaign was created to encourage children to look outdoors throughout street journeys as an alternative of watching a display screen.
Isobar’s China workplace took residence a gold Lion within the artistic ecommerce class for “Pocket Shops,” a marketing campaign that concerned creating digital KFC “shops” on Chinese language app WeChat.
Kate MacNevin, MRM’s international CEO, stated in a press release that Ng is an “unbelievable expertise with a ardour for artistic expertise and a document of innovation that makes him the proper international artistic chief for MRM.”
Based on MRM, it has been “considerably increasing its information, analytics and expertise capabilities over the previous few years.” In August, it employed Jayna Kothary as global chief technology officer.
MRM has helped create ecommerce platforms for manufacturers together with Fruit of the Loom, Spalding and Kendra Scott. It’s additionally labored on campaigns for shoppers resembling Nespresso and Santander Financial institution, the latter of which it created a brief science fiction movie for. The movie gained a Grand Prix at Cannes Lions in 2017.
“We’re making an enormous wager on MRM being much more of a power for McCann Worldgroup going ahead, so including the very best caliber expertise is precedence primary,” Rob Reilly, McCann Worldgroup’s international artistic chairman, stated in a press release. “However you additionally want that expertise to be wildly inspiring and genuinely a great individual. Ronald is the gold customary in the case of this uncommon mixture.”