Winner

Johannes Leonardo plucked Oscar Mayer from Dentsu McGarryBowen, giving the store a high-profile model from Kraft Heinz that’s identified for enjoyable advertising, particularly for its bacon. The win marks one other victory for impartial businesses, which are on quite a roll this year. 

Loser

Whereas some retail manufacturers like Kohl’s have proven indicators of restoration, Macy’s continues to be struggling. The division retailer chain reported a 21% decline in same-store sales for the third quarter. Although digital gross sales have been up 27% within the interval, web gross sales fell 23% to $4 billion. In the meantime, COVID has put a damper on one of many retailer’s most high-profile advertising occasions of the yr, the Macy’s Thanksgiving Day Parade, which has been scaled back significantly.

Widespread

Who knew “Singin’ within the Rain” would play so effectively in 2020? This post on Burberry’s ad that puts a modern spin on the tune was among the many most learn Advert Age tales for the second week in a row. Additionally drawing lots of eyeballs was this story on brands co-opting Twitter’s “this claim has been disputed” warning flag. What is just not disputed is that manufacturers will soar into almost something on social media if it will get them some low cost views.

Again on the ranch 

The following huge factor in booze may very well be “ranch water”—so says beer commerce pub Beer Enterprise Every day, which describes it because the “subsequent huge seltzer pattern.” The drinks, that are basically tequila/agave-themed seltzers, are rooted in a well-liked cocktail in Texas that mixes Topo Chico, tequila and lime, in response to the publication, which stories that Anheuser-Busch InBev is seizing on the pattern with Ranch Water Laborious Seltzer from its Houston-based Karbach Brewing Co. model.  

Variety of the week

397%: Enhance in on-line purchases of cranberry sauce in October, in contrast with October of 2019, in response to monitoring agency 1010data.

Save a seat for Snoop

Possibly grandma can’t come for Thanksgiving this COVID-plagued yr—however Snoop Dogg can, a minimum of just about. Wine model 19 Crimes is out with new augmented actuality labels that includes the rapper, following up on the sooner launch of the Snoop Cali Purple wine selection. Drinkers who scan bottles with their smartphone can activate the “Ask the Doggfather” expertise, for which a hologram model of Snoop pops to life, providing his knowledge.