Greenwood first joined R/GA in 2012 as a director of enterprise technique, transitioning from a profession in journalism that included a publish as deputy editor of Contagious Journal. She left R/GA two years later, serving just a few months in a method position for Google Inventive Partnerships, earlier than she returned to the company in October 2014 as VP of content material and partnerships. Greenwood swiftly rose within the ranks, turning into head of technique for North America in 2017, U.S. chief technique officer alongside Tom Morton in February 2019 after which international chief advertising and marketing officer in September 2019.
“Jess was introduced in to be an atypical CMO throughout one of the tumultuous years the world has seen. On this time, she’s helped to refine our values and form the subsequent section of R/GA because the Bauhaus of Silicon Valley, a key tenet of which incorporates the concept the sum is larger than its components, groups win,” stated R/GA World CEO Sean Lyons.
As a 2019 Ad Age Woman to Watch, Greenwood known as R/GA on the time “my love. We get to determine right here what we need to do, how one can optimize the corporate for the longer term, the place we must always and shouldn’t make investments. I get to return in on daily basis and be with people who find themselves smarter than me or know how one can do issues that I don’t know how one can do. That retains me hungry, on my toes and curious,” she stated.
Greenwood’s exit comes after Advert Age realized on Thursday that R/GA World Govt Director of Fairness, Variety and Inclusion Carl Desir resigned for a brand new alternative that has not but been made public, in line with an company spokesperson. The spokesperson stated R/GA can be naming somebody in an altered fairness, variety and inclusion position subsequent week to exchange Desir.
Two weeks in the past Ad Age broke the news that six executives inside R/GA’s enterprise transformation apply can be leaving to begin their very own consultancy. Constructing that consultancy is former Vice Chairman and World Chief Technique Officer Barry Wacksman; World Chief Innovation Officer Saneel Radia; New York VP Govt Inventive Director Mike Rigby; VP and Head of Technique in New York Rachel Mercer; World Head of Operations and Enterprise Transformation Colby Dennison; and VP of Enterprise Transformation Philip Rackin.
The company has since promoted Tiffany Rolfe to international chief artistic officer from U.S. chief artistic officer, government VP, and Ben Williams to international chief expertise officer from senior VP and head of artistic.
Contributing: E.J. Schultz