This yr, Roberto Max Salas transported 30,000 company to Coachella. Salas, co-founder and CEO of artistic company Younger Hero, is aware of the typical individual can’t afford a ticket, so as an alternative he introduced the music and artwork pageant expertise to the metaverse. The activation, which was created in partnership with media store UEG, promoted consumer Absolut Vodka with a high-tech dance ground, open bar and Satisfaction-themed, genderless clothes.