“Who Mentioned,” is a clap again to the thought that you could’t dine out, have enjoyable, or put on sure issues whereas attempting to reduce weight. It says who cares to the nay-sayers and sure to shifting ahead with enthusiasm. To seek out the proper observe, Sonic Union supplied in depth music session and explored choices that encompassed music supervision and customized authentic composition. LA-based composer Kevin J. Simon, who labored intently with the Sonic Union staff in New York, discusses how he approached the music that turned the featured observe in Plenity’s inaugural marketing campaign.

“The very first thing I do is to attempt to uncover a tempo that helps the edits; one thing that’s well-paced and brings issues all the pieces collectively in a means that feels easy,” Kevin explains. “Right here, the beat was a constant anchor all through the artistic exploration with the company and shopper. It’s a observe that’s infused with optimism and brightness, and was actually a pleasure to create.”


Consumer: Plenity

Company: The&Partnership

Manufacturing: MJZ
Director: Hoffman / Metoyer

Music, Sound Design, Audio Submit: Sonic Union
Sound Design: Rob Ballingall
Combine Engineer: Paul Weiss
VO Casting: Sonic Union
Govt Inventive Producer: Halle Petro
Music Supervisor / Music Producer: Justin Morris
Composer: Kevin J. Simon for Sonic Union