Because it turns into extra widespread to see ladies main the entrance places of work of sports activities organizations, two ladies who’ve ascended the ranks: Catherine Raîche, vice chairman of soccer operations of the Philadelphia Eagles, and PGA Tour’s DEI chief Neera Shetty. Each ladies joined Adweek’s Brandweek Sports Marketing summit to speak about what’s subsequent for ladies within the enterprise of sports activities and provide recommendation for ladies trying to enter the business.