Maybe emboldened by the success of final week’s Pepsi Mango debut, PepsiCo’s flagship comfortable drink is again this week to usher in spring and tempt customers’ style buds with a brand new concoction: marshmallow cola.

Created in collaboration with Peeps, Pepsi’s latest limited-edition taste launched yesterday and is tied to the nationwide #HangingWithMyPeeps sweepstakes that can award 10 grand prize winners who can exhibit a show-stopping “Peepsonality.” (And no, the flavour isn’t an April Fools’ Day stunt.)

“We all know our customers love our restricted product drops, and we imagine that Pepsi x Peeps will ship an iconic and scrumptious pairing that has the potential to turn out to be a fan favourite,” says Todd Kaplan, VP of selling at Pepsi. The product will probably be accessible in miniature, pastel-colored three-packs, he provides.