Becoming a member of forces with the well-known repping agency led by Dana Balkin, whose stellar fame as a strategist precedes her, the appointment of Useful resource poises Partizan for its subsequent progress section. Balkin, alongside companion Frank Antonoff and rep Allie O’Brien Stevens, brings a clear-cut imaginative and prescient and magnificence to administration, with Useful resource boasting a extremely curated roster of A-list content material creators, in addition to rising expertise.
“Taking what now we have achieved up to now thirty years, and rising that presence in new instructions than ever earlier than is thrilling, and together with Useful resource in that progress is so profound,” remarks Partizan Founder Georges Bermann. “The addition of Dana and her workforce will definitely be a catalyst towards the way forward for Partizan.”
The strategic appointment comes after nearly 4 years of present Head of Gross sales and Govt Producer Mike Lobikis overseeing gross sales for the territory. Lobikis is revered all through the business for his skillful enterprise growth, expertise curation, advertising methods, authentic mental property and neighborhood constructing for prime worldwide manufacturing firms.
“This partnership could be very a lot centered across the respect I’ve for Dana, Frank, and Allie,” mentioned Lobikis. “They’re high-level expertise builders on this business, and I admire how they function.”
“Their style is totally consistent with the Partizan model, and the vary and extent of their relationships makes them excellent at realizing our imaginative and prescient for each director on the roster in addition to the corporate at massive,” mentioned Managing Director Lisa Tauscher of the brand new gross sales construction.
Partizan is acknowledged worldwide for its roster of next-level creatives, together with Michel Gondry and Antoine Bardou-Jacquet, whose world-building has set the benchmark for directorial artistry. Without end dictating traits (together with Gondry’s most up-to-date ‘shot on iPhone’ spot for Apple), Partizan has continued that streak in 2022.
Jeff and Jackie Schaffer’s Super Bowl LVI spot for FTX that includes Larry David received a number of awards for movie craft, writing and branded content material. Alice Kong introduced her eccentric fashion to create branded movies for Gucci and Vogue, whereas C.T. Robert flexed his award-winning writing and directing by way of thought-provoking model work for Nike Future Movement. Picnic Studio partnered with Preacher company to showcase WeTransfer’s new platform, in the meantime Aisultan Seitov blended hyper-color and video results within the marketing campaign to launch PacSun x A$AP Rocky’s worldwide assortment.
Moreover, Partizan has not too long ago introduced on new Govt Producer Angela Foster to guide its devoted animation division, Partizanstudio. That includes a roster of famend multidisciplinary artists together with Pete Candeland, Artwork Camp, H5, Weareseventeen, Andrew Khosravani, Nerdo, and extra, Partizanstudio can be a key space of focus for Useful resource.
“Partizan has at all times been a artistic chief,” states Dana Balkin. “They proceed to carry a very distinctive place in our business by being an organization dedicated to the work above all, whether or not it’s with legacy or rising expertise. We’re completely happy to be a part of their subsequent chapter.”