Disney+ has Marvel and Star Wars. Paramount+ has a “mountain of leisure.”

On Wednesday ViacomCBS introduced plans to launch dozens of latest TV reveals and flicks to buoy its streaming service, which can be renamed Paramount+ subsequent month. The lineup will embody a mixture of stay sports activities and information, in addition to reveals based mostly on the basic films “Flashdance” and “The Italian Job,” a revival of “Frasier” and a derivative of the favored western “Yellowstone.” All instructed, Paramount+ will embody greater than 30,000 episodes of TV and a pair thousand film titles.

“Right now we affirm anew that ViacomCBS is certainly one of many kings of content material,” Chairwoman Shari Redstone stated at an occasion Wednesday to advertise the corporate’s streaming providers, rephrasing a time period stated to be coined by her late father, media mogul Sumner Redstone.

She additionally particularly referenced him when she declared that “This isn’t your father’s Viacom, and it’s not my father’s both.”

Redstone pushed for the 2019 merger of Viacom and CBS—each managed by her household—as a approach to advance their rising funding in streaming. As soon as leaders in broadcasting and cable, each Viacom and CBS has suffered from the sluggish collapse of pay TV.

The corporate’s two predominant streaming providers, Paramount+ and Showtime, now have almost 30 million subscribers, up by greater than half prior to now yr. Whereas creating its personal streaming companies, the corporate lately has additionally produced plenty of hits for different providers, which have used them to spice up their very own subscriber totals.

Administration is hoping all these new applications will assist Paramount+ stand out in a crowded marketplace for paid streaming providers. Netflix is the clear chief, adopted by Amazon and Walt Disney Co. Paramount+ is vying to be the chief of the subsequent tier of rivals, which incorporates AT&T’s HBO Max and Comcast’s Peacock.

ViacomCBS has fewer assets than both AT&T or Comcast, each of that are value greater than 5 occasions as a lot. But it surely does have an extended historical past of creating hit reveals, and can mine its catalog for alternatives to remake and revive in style applications.

The corporate plans to launch new actuality TV sequence, documentaries, dramas and authentic films each week. That features placing new films on-line simply 30 days after they go away theaters, compressing what has traditionally been a 90-day interval of exclusivity for cinemas.

The corporate reported the year-end sign-ups, together with fourth-quarter monetary outcomes, forward of the investor occasion. The outcomes matched most of Wall Road’s expectations.

Promoting gross sales grew 4% within the quarter, reversing latest declines. Like different broadcasters, ViacomCBS has suffered a lack of TV viewers to streaming providers. These troubles have been magnified in 2020 by slumping advert gross sales due to the coronavirus pandemic, which closed shops and eating places, and compelled entrepreneurs to tug again on promotions.

The lack of adverts has been softened by elevated charges from pay-TV suppliers for the reason that merger of Viacom and CBS gave the corporate new heft in negotiations. These charges rose 13% within the quarter and seven% for the yr.

ViacomCBS shares have been on a tear, climbing 76% this yr, due to enthusiasm {that a} dedication to streaming would repay within the years forward.

—Bloomberg Information with Advert Age workers