A tacky job

Gimmicky model titles are all the craze. Mozzarella sticks maker Farm Wealthy is the most recent marketer leaping on the pattern by looking for a fan to be its first CCO—not chief inventive officer, however chief cheese officer. The summer season gig contains serving to to create a brand new cheese vacation and creating social media content material. The perks embody $5,000, a three-day trip to the corporate’s St. Simons Island, Georgia, headquarters, and a 12 months’s provide of its frozen snacks. And Reynolds Wrap plans to pay a rookie griller $10,000 to discover ways to grill with digital coaching from grilling professional Steven Raichlen and publish in regards to the course of on social media. 

SurveyMonkey adjustments title to Momentive

SurveyMonkey, the corporate that owns the wildly profitable self-service survey device, introduced Wednesday that it’s altering its title to Momentive. SurveyMonkey will stay the title of the survey device. The brand new firm title, per Momentive, “displays its power as a brand new sort of agile expertise administration and insights platform targeted on pace, agility and A.I.” And, sure, they did do surveys, in response to a spokesman, that discovered the SurveyMonkey title was nonetheless very talked-about, in order that they stored it on the product—however that response to the Momentive company title was constructive.

Marc Lore places his Walmart money to make use of in Vayner enterprise

Marc Lore rode into the sundown from his job heading Walmart e-commerce in January with an enormous wad of money, because of the $3.3 billion deal he made promoting Jet.com to his outdated employer 5 years in the past. Now, a few of that cash is discovering its manner right into a VaynerMedia offshoot—Tracer—an organization based contained in the store that hyperlinks advert spending to enterprise outcomes. Lore joins VaynerMedia founder Gary Vaynerchuk and NBA star Kevin Durant as buyers in a brand new $10 million seed funding spherical for the agency, based by former VaynerMedia Chief Advertising Officer Jeffrey Nicholson. Lore is placing a a lot larger guess on the NBA’s Minnesota Timberwolves as a part of a reported $1.5 billion pending acquisition of the workforce alongside former New York Yankees star Alex Rodriguez.