Conventional video on Instagram tends to outperform IGTV movies (Instagram’s long-form, immersive format), in response to a latest evaluation carried out by Social Insider.

The analysis, which is summarized in an infographic under, was based mostly on an examination of 10,563,463 Instagram posts from 60,737 accounts.

Conventional Instagram movies garner increased view counts, on common, in contrast with IGTV movies each for small accounts (fewer than 10,000 followers) and for giant accounts (greater than 100,000 followers). IGTV movies garner increased view counts, on common, for midsize accounts (between 10,000 and 100,000 followers).

Throughout all account sizes, conventional movies garner the next common engagement fee (likes and feedback) in contrast with IGTV movies.

Try the infographic for highlights from the report:

IGTV vs regular video performance comparison on Instagram infographic