Nuestra Siembra beer continues to shock in its communication by launching “YUPAYCHANCHICK” the primary industrial for TV spoken solely in Quechua, an historical language that’s step by step disappearing as a result of steady segregation suffered by those that communicate it: largely farmers.

It’s estimated that round 110 thousand folks in Ecuador use this language natively, however on account of tough working circumstances, hundreds of them have been compelled to undertake Spanish as their first language.