Welcome to First Issues First, Adweek’s each day useful resource for entrepreneurs. We’ll be publishing the content material to First Issues First on Adweek.com every morning (like this put up), however in the event you desire that it come straight to your inbox, you’ll be able to sign up for the email here.
No dicks are allowed for at the least six weeks after girls have given beginning—and that doesn’t simply imply bodily dicks. Your opinionated family members and your unempathetic associates are additionally among the many dicks not allowed to hassle new moms, in keeping with a brand new advert from postpartum model Frida Mother, which labored with Ryan Reynolds’ company Most Effort to craft the marketing campaign.
- Additionally from Ryan Reynolds: This advert is certainly, 100% a family-friendly ad for (non-alcoholic) juice and the upcoming movie The Croods: A New Age. It’s definitely not an advert for Aviation Gin—nope, it’s not about grownup drinks in any respect.
After Adweek broke the information final 12 months that Google was planning to part out third-party cookies, entrepreneurs have been left looking for solutions about how that may have an effect on the way forward for information. Concerns have been mounting that Google’s so-called Privateness Sandbox will result in Google’s additional domination of ad-tech, successfully shutting out unbiased ad-tech. Adweek’s programmatic editor Ronan Shields sat-in on shows from main Google builders on how they suggest advertising and marketing attribution will happen on the planet’s hottest internet browser in a post-cookie Chrome.
HBO Max is lastly coming to Roku on Dec. 17 after a standoff that lasted for months, that means that the HBO app on Roku shall be auto-updated to HBO Max if it’s already downloaded. Even when it’s not, the streaming service shall be highlighted in two Roku Channel classes.
The Federal Commerce Fee is halting makes an attempt by bigger manufacturers to accumulate smaller DTC razor manufacturers, most not too long ago submitting a swimsuit to cease the acquisition of Billie by Procter & Gamble—and far in the identical means that Edgewell was blocked from shopping for Harry’s. The problem is targeted on antitrust issues, however for a purpose peculiar to the business: There are solely a small variety of manufacturers making an attempt to compete inside it, and two main legacy gamers.
Stopping gamers from edging out the competitors: The FTC is aiming to retain disruption in the DTC razor space to maintain competition in the market.