For the primary episode of 2021, I couldn’t be extra excited to welcome the grasp of “advertising and marketing on the pace of tradition”, Nick Tran, Head of International Advertising for TikTok. However don’t take my phrase for it. Have a hear or ask anybody within the advertising and marketing neighborhood, they’ll vouch for Nick’s constant potential to hear after which faucet into a few of the most viral moments of the day.

In Nick’s newest position, main client advertising and marketing for TikTok globally, he’s already seen some fairly memorable moments. Who can neglect Nathan Apodaca, the longboarder sipping Ocean Spray whereas lip-synching Fleetwood Mac to partnerships with Airbnb, Postmates and so many extra. Based on Nick, it’s these surprising moments the place folks not solely use TikTok, however be taught on TikTok, that’s behind their ongoing marketing campaign “It begins on TikTok”.

No stranger to the intersection of selling and tradition, Nick has had an attention-grabbing profession path that solely just lately began in advertising and marketing. Previous to his preliminary advertising and marketing internship at Taco Bell, Nick was on the IT facet of issues till sooner or later he realized he wanted to make a shift. As soon as that shift was made, Nick has catapulted his profession and now seeking to give again.

Having began at TikTok within the midst of a world pandemic, Nick was delighted to be taught early on that TikTok can be about giving again. “[In my first month, the question wasn’t] ‘How can we proceed to extend our every day lively customers? Or how can we drive progress?’ The query that the CEO requested the management workforce was how can we assist as many individuals as attainable. A part of that was, financially, we created a COVID aid fund. It was about $250 million globally, plus an additional $125 million for startups or smaller firms to come back again on-line with advert credit. So collectively there’s like $375 billion. And the query that was requested every single day in a standup assembly was how come we’re not deploying extra money and extra sources to extra people which might be in want. Quicker.”

When Nick isn’t giving again by means of TikTok, he’s on a mission to make sure he’s at all times thanking those that helped him alongside the way in which and likewise instructing people who’re simply coming into the advertising and marketing area. And don’t miss the enjoyable tales of the well-known inexperienced slippers and why he’s often known as the ‘Sock Man’. He’s bought methods, at all times, up his sleeves, or ought to I say, in his socks?

This episode can be accessible on Spotify, iHeartRadio, and Apple Podcasts.