Inventive manufacturing studio Good Sneakers has promoted editor Colin Loughlin to Senior Creative Editor. Having labored with the studio for over two years on initiatives from Verizon’s Seen to Performix, Colin will probably be transferring into a brand new function with the Good Sneakers group. Colin will probably be creatively main editorial initiatives on Good Sneakers’ rising roster of editors, together with serving to to information the curation and mentorship of rising expertise.    

With over a decade of expertise, Colin has constructed a powerful portfolio engaged on plenty of notable initiatives for businesses together with Ogilvy, Gray, Y&R, McCann, BBDO, Wunderman Thompson, Droga 5 and DDB with manufacturers reminiscent of Verizon, Nike, Fb, Google, House Depot, State Farm, HP, Pepsi, Tic Tacs, Classico, The Hole, Specific, Coach, Rolex, Volvo, Mercedes Benz and Alexander Wang.

Colin was first launched to enhancing when interning at an area information station. On this fast-paced surroundings he found his love for storytelling, and the essential function of the editorial course of. As an editor in NYC, Colin lower his tooth at Whitehouse Put up. From there, he landed a task as editor at Alldayeveryday submit home the place he first labored with Good Sneakers EP Tara Holmes and was instrumental in collaborating straight with iconic manufacturers reminiscent of Specific, Alexander Wang and Pepsi. 

In 2014, he went freelance which noticed him work with a number of the high submit homes, businesses and types within the US together with Good Sneakers whom he has had a relationship all through his profession as a consumer earlier than signing to their roster in 2018. 

Colin Loughlin, Senior Inventive Editor, feedback: “What I like most about Good Sneakers is that it’s a enterprise the place everyone seems to be listened to. Dom and Justin have created this snug and welcoming surroundings the place everybody talks to everybody, and the place you are feeling you actually have a voice – as a inventive, and as a member of the group. Tara and I’ve labored collectively earlier than, and I positively had that feeling along with her, but it surely’s been invigorating to see that unfold out amongst a complete firm, and throughout so many places.”

Tara Properties, Government Producer at Good Sneakers provides: “We’re very excited to have Colin on this new function. Not solely is he an distinctive editor, however his presence at all times brightens the rooms (or Zooms) he’s in and he suits completely throughout the Good Sneakers household. On initiatives he takes possession, however is a real collaborator: making his fellow artists, producers, and most significantly – the purchasers, really feel heard as a part of the inventive course of. His selflessness and empathy as a inventive are traits that can even support him in increase the following technology of Good Sneakers editors.”

Colin Loughlin, Senior Inventive Editor, concluded: “It’s a beautiful feeling to be amongst such heat, inventive, and collaborative folks. What we’ve completed to this point is simply the start, and I’m trying ahead to sharing what occurs whenever you carry a number of the finest – and nicest – submit expertise collectively to raise initiatives to new heights.”