Most B2B tech and telco entrepreneurs say their agency plans to extend the variety of advertising and marketing channels in its media combine in 2021 and to give attention to driving efficiencies in concentrating on, according to latest analysis from WARC and Spotify.

The report was based mostly on knowledge from a survey of 330 B2B expertise and telecom entrepreneurs in 10 nations.

Some 54% of respondents say rising the variety of channels of their agency’s media combine is a part of their present technique, and 41% they’re contemplating will increase as a part of their future technique.

Half of respondents say they’re experimenting with new channels, and 45% say they plan to experiment with new channels sooner or later.


Simply over half (51%) of B2B tech and telco entrepreneurs say they need to discover new methods to inform their model story.

As a part of their present channel planning, 54% of B2B tech and telco entrepreneurs say they need to drive efficiencies in concentrating on, and half need to create extra customized experiences.

Some 85% of B2B tech and telco entrepreneurs agree with this assertion: “The pandemic has pushed our firm to discover new routes for lead era.”

Practically three in 4 B2B tech and telco entrepreneurs (73%) count on their firm’s funding in on-line video and show promoting to extend in 2021, and 66% count on their firm’s funding in digital audio promoting to extend.

In regards to the analysis: The report was based mostly on knowledge from a survey of 330 B2B expertise and telecom entrepreneurs in 10 nations.