Tuff Contender pronounces the signing of director Nem Perez to the roster. Nem is a mixed-media and experimental movement artist who has directed music movies, branded content material and commercials for the likes of Probability The Rapper, Flosstradamus, Audio Push, Vic Mensa, Rockie Recent, Converse, Disney, Peloton and Snapchat. 

“Nem and I labored collectively many instances through the years and one thing he’s all the time been in a position to do with excellence is carry an idea end-to-end for manufacturers – he directs, he animates and he edits,” notes DJay Brawner, Co-Founding father of Tuff Contender. “He brings to the Tuff roster an insatiable drive to captivate audiences by means of dynamic experiences throughout all channels.”

Perez’s curiosity in movie started early in life capturing BMX and basketball movies along with his associates, however later it turned a pure profession path when he directed a number of commercials for artist Brandon Breaux’s t-shirt design enterprise and several other music movies that premiered on BET, MTV and REVOLT. Nurtured in a tight-knit artistic group in Chicago, enamored with pop-culture, and dealing alongside hip-hop artists featured on Faux Shore Drive – an business revered web site dedicated to the Chicago rap scene, Perez and his friends throughout music, design, and movie ideated tasks that pushed all of their artwork varieties into the mainstream.

“I all the time blame my profession on my automotive,” feedback Perez. “I had an ‘81 DeLorean that we used for Rockie Recent’s music video which finally turned a motif for his album and its promotional belongings. From there I’ve been working with artists and types to carry a memorable perspective.”

Via the years, Perez has labored for businesses Leo Burnett, Tribal, Deutsch LA and, this yr, accomplished the period-inspired, disco business for Converse that includes the “A Shirt To Sleep In” assortment by Joe Freshgoods – a Chicago-based streetwear designer. Perez most lately directed 4 spots for Walt Disney World centered on younger grownup park friends. 

“I’ve been lucky sufficient to work with shoppers the place belief runs deep and we’ve been in a position to create work that pushes boundaries for each of us,” provides Perez. “The work is rarely wanting ardour when we’ve got this collaborative short-hand. I’m excited to companion with Tuff to increase capabilities for shoppers and see what’s subsequent.”