Mentioned is the founding father of Mojo Grocery store, a small company that has been making fairly a reputation for itself. Mojo burst out of the gate with some attention-getting campaigns that give new that means to the phrase disruptive. Mentioned’s store has hacked the Oscars, declared baseball lifeless—for a shopper that makes baseball tools—and censored its personal marketing campaign for Savage X Fenty. It additionally thumbed its nostril on the advert enterprise with a direct-response fashion spot that reveals advert executives flushing their Massive Sport advert {dollars} down the bathroom.

Hear more from Mo Said and other small agency founders at the Ad Age Small Agency Conference. Get your tickets at AdAge.com/saca2021.

The advert world has been noticing—Mojo has made the Advert Age A-Checklist To Watch roster two years working and has lately picked up some heavy-hitting shoppers, together with Match.com and Fact Initiative. Mentioned, a former artistic at BBDO and Droga5, discusses his view on creativity, why he opened his personal company, and his private expertise with discrimination within the advert business.

Mentioned may also be a speaker on the digital Advert Age Small Company Convention & Awards on Aug. 2-4.

The Advert Age Small Company Convention & Awards is the one business occasion particularly created for impartial outlets of fewer than 150 full-time workers. Purchase your ticket for the Aug. 2-4 digital occasion at AdAge.com/saca2021.