“She not solely higher gender balances our solid however she additionally brings new character to our crew. She’s self-aware, she’s genuine, she’s assured and he or she actually is that this quirky character who actually embodies our goal,” Marissa Beck, senior director of brand name and content material at Mars Wrigley North America, stated in an interview.

The colour purple was chosen as a result of it’s “one of the requested colours and characters we have heard from our followers. So in being consumer-obsessed, it felt like she was lengthy overdue to affix our crew,” she stated.

Starting on Wednesday, “I’m Simply Gonna Be Me,” will probably be accessible on M&M’s social channels and on all main streaming platforms, corresponding to Spotify, Apple Music, Pandora and Soundcloud. M&M’s pledged to donate $1 for each stream of the track, as much as $500,000, to Sing for Hope, a non-profit arts group, as a part of the M&M’s FUNd

Mars Wrigley partnered with its company of file BBDO for the artistic.

Purple has already been teased on the model’s social platforms, corresponding to Twitter, inflicting followers to invest in regards to the new addition.