Quarantine has separated us from our family members for a very long time, and we certain all have quite a lot of emotions we need to categorical. Texting isn’t sufficient, everybody’s bored with Zoom and sending mail is old skool. When the worldwide pandemic confined folks to their houses throughout lockdown, folks discovered solace in conventional actions together with cooking and baking. In response to this new discovered love for cooking at dwelling, and in a bid to showcase the brand new Miele Oven FoodView operate, Miele and Serviceplan Russia got here up with one thing new.
The house equipment firm invited meals bloggers to show their heartwarming messages into scrumptious dishes. 5 bloggers with actual touching tales about their family members got here to Miele’s showroom to work with knowledgeable chef who helped them with particular person designs. Hen, meringues, greens, cookies and different elements had been used to create distinctive lettering. 94 hours of designers’ work and 236 hours of meals checks had been accomplished earlier than the ultimate dishes had been prepared, as unique cooking methods had for use, a few of them even needed to be invented. The messages weren’t solely baked inside Miele’s Technology 7000 ovens – they had been shot inside them. Technology 7000 ovens have a novel FoodView operate – a digital camera linked to your smartphone that permits you to see your meals, take photos of it and management the temperature. This gave the marketing campaign a novel angle that every one of its supplies had been shot from. And there have been many – from posters to a full building-size billboard.