Greenback Shave Membership Co-Founder Michael Dubin is stepping down from the function 4 years after promoting the model to Unilever, to get replaced by direct-to-consumer and retail veteran Jason Goldberger.

Dubin launched Greenback Shave Membership in 2011 and started making the model well-known along with his first viral video in 2012. The previous comic continued to seem in model advertisements for years, together with post-acquisition. It’s unclear if Dubin will proceed as a model spokesman, however he’ll stay as a particular advisor and board member, Unilever stated.

In a press release, Dubin stated: “I’m completely thrilled to cross the torch to Jason. His expertise, professionalism and management are second to none. Heck, he could even look good within the commercials. Main DSC has been the experience of a lifetime. I’m stuffed with gratitude for the myriad of people that have helped make this such a particular place and model, and I’m excited to remain concerned.”

Goldberger joins DSC, which Unilever says is the second largest model in non-disposable razors after Procter & Gamble Co.’s Gillette, simply because the model is shifting from a d-to-c pure play to outdoors retailers, together with Walmart. Goldberger has most lately been CEO of Sur La Desk and can also be a veteran of Blue Nile, Goal, Gilt and Amazon.

Goldberger will report back to Unilever President-North America Fabian Garcia and be a part of Unilever’s Magnificence & Private Care group, whose president, Sunny Jain, will chair the DSC board. Jain stated in a press release: “Jason is a confirmed chief and skilled CEO who has demonstrated a powerful observe document main manufacturers and driving development.”

Dubin, in the meantime, possible has different irons within the hearth. In October he launched an “Are We Great Yet?” video portraying a set of 2020 horrors starting from the pandemic to rampant climate-driven wildfires in a not-so-veiled poke on the reelection candidacy of Donald Trump. The video was recognized as coming from Path of Creation, a consultancy and funding agency for startups based mostly close to DSC’s Marina Del Rey, California, headquarters.