Video is the most engaging content format on social media, with short-form video rapidly rising because the key communication and connection medium, throughout nearly all networks.

That implies that it is advisable be integrating video into your digital advertising and marketing technique, and in case you’re in search of how one can get began, and how one can construct out an efficient video method, this new information from Meta is for you.

Meta has revealed a brand new ‘Video Planning and Buying Guide’, which covers how one can set up a video advertising and marketing course of, how Meta’s video choices can improve your present advertising and marketing plan, an summary of accessible video codecs advert instruments, and extra.

You’ll be able to obtain the complete, 31-page information here, however on this publish, we’ll check out among the key factors.

The primary focus of the information is Meta’s 3-step video planning information, which takes you thru the method of creating your video technique.

Meta video marketing guide

As you possibly can see right here, the information gives steerage on how one can use Meta’s varied video promotion choices in your course of, dependent in your objectives.

That framework then factors you to the subsequent stage of the guidebook, with sections taking a look at how one can make finest use of Fb video advertisements:

Meta video marketing guide

Together with FAQs on video advert approaches:

Meta video marketing guide

There’s additionally an summary of how Fb video advertisements can complement your current technique:

Meta video marketing guide

And how one can create a extra complete, targeted video promotions define, primarily based on these key parts. There are additionally case examine examples of every of those processes in motion.

The information additionally gives an summary of Fb’s varied video codecs, and advert choices for every.

Meta video marketing guide

Which, importantly, contains Reels advertisements, and how one can faucet into the rising short-form video pattern to maximise your attain and resonance.

Meta video marketing guide

There are some useful notes right here, which might assist to level you in the suitable path along with your Fb video technique. And whereas Instagram and TikTok are clearly an even bigger focus by way of short-form video content material, Fb nonetheless has the broadest viewers attain, and it might be price experimenting with the assorted instruments on supply to see how video can increase your Fb advertising and marketing campaigns.

Some doubtlessly useful concerns both approach. You’ll be able to obtain Meta’s ‘Video Planning and Shopping for Information’ here