Mazda North American Operations (MNAO) at this time introduced the appointment of Brad Audet as Chief Advertising and marketing Officer. Based mostly out of the corporate’s Irvine, Calif., headquarters, Audet will report back to Jim Lievois, Government Vice President. His appointment is efficient September 15, 2020.
In his position, Audet might be tasked with main a nimble, responsive advertising group that builds Mazda’s model worth and drives significant, private connection between Mazda and its prospects. As part of the U.S. management staff, he’ll interact experience throughout the group to ship merchandise and campaigns that may propel the corporate into its subsequent 100 years. He’ll additionally companion with Mazda’s distinctive vendor community to create an attractive buyer expertise that’s uniquely Mazda.
“Brad has been main the Advertising and marketing staff as interim CMO since March and has efficiently guided our advertising operations throughout this time of unprecedented uncertainty and volatility,” MNAO President Jeff Guyton stated. “Wanting forward, I’m assured Brad will proceed this trajectory, main a seamlessly built-in advertising division that adapts rapidly and intelligently to the ever-changing shopper panorama.“
“Brad stepped into the interim position at a difficult time for our business as we have been all determining tips on how to navigate Covid-19,” NDAC Chairman Jim McDonald stated. “He has been an excellent listener to the wants of sellers and has introduced recent perspective to Mazda’s advertising method. We sit up for partnering with him in his new position.”
Audet joins MNAO with greater than 29 years of appreciable advertising expertise. Most lately, Audet spent seven years because the EVP of Storage Crew Mazda (GTM), WPP’s bespoke built-in advertising company for Mazda. Audet led advertising transformation for GTM and served as a strategic counselor to the Mazda govt staff.
Previous to GTM, Audet served as EVP of Crew Detroit, a WPP-based firm, serving shoppers comparable to White Citadel, Bosch, United Method, Greenback Common and Sports activities Authority, amongst others. Audet has additionally labored at among the business’s most revered businesses, together with J. Walter Thompson Worldwide, Mullen, Arc Worldwide, McCann and BBDO.
“Mazda is a model on the transfer, and I’m enthusiastic about what the long run holds for our workers, prospects, companions and sellers,” Audet stated. “Over the approaching months, I sit up for working with the staff at Mazda and with our WPP company companions to proceed constructing on our development and momentum.”