This week’s advertising and marketing winners and losers.

Winners

NFL: The nation’s strongest media pressure is on a roll after delivering large Week 1 rankings that embody NBC averaging 22.9 million viewers for its Thursday and Sunday evening video games, up 11% from final season’s opening weekend, according to Bloomberg News.

Chicago: The Windy Metropolis surpassed manufacturers together with Nike, Mastercard and Apple on Cannes Lions rating of artistic model efficiency at this yr’s Cannes Lions Worldwide Pageant of Creativity, according to a new tally released today. Chicago’s sturdy displaying was propelled by town’s “Boards of Change” campaign that includes protest billboards upcycled into voting cubicles, which earned 15 Lions, together with the Media Grand Prix and Titanium. It got here from FCB Chicago.

Klarna: The purchase now, pay later fee model is leading the pack in relation to returns on social media promoting funding. In accordance with a report by BrandTotal, a social analytics platform, the Swedish agency Klarna’s share of sponsored impressions was 51% paid share-of-voice, greater than rivals Affirm’s 35% and Afterpay’s 14%.