Lifetime’s newest authentic film has all the style’s most acquainted tropes—deception, threats, forbidden love and tried homicide—together with a shocking twist: One of many characters is KFC’s Colonel Harland Sanders.
Sure, this can be a joke—nevertheless it’s additionally an actual Lifetime film. Or, truly, what the community is looking a “Lifetime authentic ini-movie.” A Recipe for Seduction—starring Mario Lopez because the KFC founder—is a 15-minute branded content material collaboration from Lifetime, KFC and company Wieden+Kennedy Portland, and debuts on the cable community this Sunday, Dec. 13, at midday ET.
This system, which sends up Lifetime’s signature soapy movies, focuses on a younger heiress whose devious mom has hand-picked her suitor, however finds herself falling as an alternative for Lopez’s Sanders, a brand new chef with a secret … fried rooster recipe.
The trailer is full of the moments that Lifetime films are well-known for, with traces like “all of us have our secrets and techniques” and a scene that includes Lopez sure and gagged because the mom barks, “Simply kill him already!”
“We’re no strangers to heating issues up for the vacations, similar to our well-known fried chicken-scented hearth log. However let’s face it, we might all use a little bit distraction this vacation season, so why not fill a few of your time at house with a suspenseful drama and the consolation of our world-famous fried rooster?” mentioned KFC U.S. CMO Andrea Zahumensky in an announcement. “A Recipe for Seduction is an ideal excuse to curve up at house and escape to your personal fortunately ever after.”
“By a terrific solid, and with a wink to the distinctive sensibilities celebrated in Lifetime films, this co-production spotlights every model’s POV and marries them in a enjoyable and genuine means,” mentioned David DeSocio, evp of advert gross sales advertising and marketing and partnerships at A+E Networks, in an announcement.
Lopez is the most recent celeb to play Colonel Sanders lately in varied campaigns from KFC and Wieden+Kennedy Portland, following within the footsteps of stars like Darrell Hammond, Rob Lowe, Sean Astin, Jason Alexander, George Hamilton and even Reba McEntire.
Lifetime is all in favour of partnering with different manufacturers to create extra “mini-movies” like A Recipe for Seduction.
As a part of the Lifetime and KFC marketing campaign, customers can order KFC on Uber Eats for supply and obtain six free further crispy rooster tenders with a $20 buy or extra from Dec. 13-19 by way of UberEats.com or the cellular app.
The film’s Sunday debut on Lifetime can be adopted by a rebroadcast of Lopez’s new Lifetime vacation film, FelizNaviDad. Following the premiere, A Recipe for Seduction can even be obtainable on Lifetime’s apps, VOD platforms and its devoted Christmas Movies site.
Company: Wieden+Kennedy, Portland
Government Artistic Director: Eric Baldwin
Artistic Administrators: Jarrod Higgins, Lawrence Melilli
Copywriter/Artwork Director: Christa Prater, Maggie Paris
Head of Manufacturing: Matt Hunnicut
Government Producer: Hayley Goggin
Producers: Danielle Magee, Alex Lianopoulos, Camille Westerberg
Account Crew Members: Jesse Johnson, Kimmy Cunningham, Mandy Wakimoto, Megan Russell, Allie Bottinelli, Komal Charania
Artistic Operations Supervisor: Jane Monaghan
Media Crew: Samantha Horvath, Kristen Mcnamee, Annamaria Grinis
Model Technique: Britton Taylor, Jake Watt
Digital Technique Director: John Dempsey
Enterprise Affairs: Emily Kahn
Government Design Producer: Alicia Kuna
Design Producer: Victoria Tengblad-Kreft
Design Director: Patrick Nistler
Designers: David Trujillo, Dave Hagen, Seth Shelman, Corey Bade
Photographer: Saskia Thomson