LONDON—The famed London Underground has been working since 1863, and its daring, pink signage is immediately recognizable to anybody touring across the metropolis in search of a practice.

Simply as recognizable—to avid gamers, at the least—are the 4 icons that make up the controls of a Sony PlayStation gaming console.

To have fun the launch of the PS5, PlayStation has partnered with tube operator Transport for London, with the assistance of British PR company Purple, to takeover station signage with its gaming icons for 48 hours at a few of London’s hottest areas.

The unique signage, proven within the first picture under, makes up the circle icon.

The marketing campaign has additionally been continued underground, the place station platforms have been taken over by characters and video games from Sony Leisure franchises, together with Spider-Man, Gran Turismo and Horizon Forbidden West.

The names of the stations on the platforms have been briefly tweaked to mirror them.

“The launch of the PlayStation 5 marks one other defining second within the historical past of the model,” Warwick Mild, vp at PlayStation U.Okay. stated. “We needed to make the U.Okay. launch an unmissable occasion and have fun it in a playful approach with our followers by bringing collectively a British icon, the London Underground signal, with the enduring PlayStation shapes.”