Button eyes, a two-dimensional handlebar mustache sitting above a non-existent mouth, a felt hand pulling felt cheese and pepperoni out of a khaki pants pocket — it will all be terrifying if it weren’t so patently unusual. There’s not only one freaky aspect, however an awesome sea of oddities. Viewers would possibly as properly sit again and giggle.

The marketing campaign was produced by McKinney, Little Caesars’ company of document. As a part of the push, 4 TikTok influencers — SpencerX, Adam Waheed, The McFarlands and Brooke Averick — will promote the chain with their very own “pizza”-stuffed doppelgangers on TikTok starting on Monday. The dolls had been designed by artist Russ Vick

Little Caesars’ daring advertising and marketing selection mirrors the model’s strategy to pizza toppings and crust fillings. The chain claims there are greater than 9 toes of pepperoni on every pepperoni-and-cheese-stuffed crust pie. The message of the advertisements and the product is clear: extra is extra.

The quirky content material feels splendid for social media, the place outlandish posts can win eyeballs and rise to the highest of an algorithm. Whereas the bigger Pepperoni & Cheese Stuffed Crust push included TV commercials, this marketing campaign was designed for social, with a particular concentrate on TikTok.