With digital advertising and marketing expertise increasingly in-demand, LinkedIn has launched two new, free LinkedIn advertising and marketing certification programs, which allow you to each study extra about LinkedIn’s advert instruments and choices, and likewise earn official certification, which you’ll then show in your LinkedIn profile.
I imply, it isn’t essentially the most spectacular certificates, and doubtless most individuals will not be laminating the PDF (which you’ll obtain) or framing it on their wall. Nevertheless it does present one other option to showcase your data of LinkedIn’s advert instruments, which may enable you to get forward of your skilled competitors.
As famous, LinkedIn’s providing two certifications to showcase your platform experience:
- Fundamentals Certification (Primary): Demonstrates experience in launching LinkedIn Advert campaigns and techniques. With this certification, you may run profitable LinkedIn Advert campaigns that drive enterprise outcomes.
- Advertising and marketing Technique Certification (Intermediate): Demonstrates experience in leveraging LinkedIn Adverts for full-funnel methods, together with Model Consciousness and Lead Era. As soon as licensed, you may create advertising and marketing methods that leverage the total suite of LinkedIn advertising and marketing instruments.
The method for incomes your certification includes first studying about LinkedIn’s advert merchandise, through a variety of programs accessible on the LinkedIn Certifications page.
As soon as you’ve got gone by every module – or in the event you’re assured that you realize all the important thing particulars – you may then take the related certification examination, during which you will have 60 minutes to reply 60 a number of selection questions on LinkedIn’s advert instruments and processes.
You may retake the check as much as 3 instances, and the certification expires in 2 years. And whilst you do have 60 minutes, if you realize your stuff, you may get it performed in considerably much less time than that.
In case you cross the check, you may then comply with the steps so as to add the certification to your LinkedIn profile, highlighting your LinkedIn advertisements data to guests.
The check questions themselves are little bit of a combined bag, at the least within the ‘Fundamentals’ check, with some clearly pointing to the right reply among the many choices, and others requiring degree of LinkedIn advert system data.
However the course of is free, and also you do have three photographs at it – and as a minimum, even in the event you do not ever cross the ultimate check, you’ll find yourself studying much more about how LinkedIn advertisements work, and construct your on-platform campaigns.
And as famous, with eCommerce and digital advertising and marketing turning into extra of a spotlight over the previous yr, it could be value sharpening up your expertise, and gaining official accreditation to assist maximize your future prospects.
Or, you are able to do it simply to check your self, and whether or not you actually learn about LinkedIn advertising and marketing as you assume.
You may study extra about LinkedIn’s new certification programs here, which may even hyperlink you thru to the course information, hosted by Skilljar.