Younger minds are sometimes probably the most artistic minds, and Lego is planning to faucet into that useful resource by launching an in-house youngsters artistic studio. The toymaker, which has seen gross sales skyrocket this 12 months as households hunt down modern residence initiatives to occupy their youngsters, is debuting the Children Artistic Studio, an inside division comprised of six younger influencers and an as-yet-to-be found child artistic director.

“We’ve seen the methods youngsters are re-imagining play and the modern methods they work together with their friends,” stated Amanda Madore, senior model relations supervisor at Lego Methods, in a press release. “We imagine now could be the proper time to have a good time this creativity by turning over the artistic reins to them, recognizing and rewarding youngsters for being the true artistic superstars they’re.”

Lego is in search of a artistic director between the ages of seven and 17 to hitch the group, which is predicted to create a industrial airing later this summer season. Children are inspired to submit video purposes illustrating their artistic abilities by April 19.

A Lego spokeswoman says the intent is for the studio to be a part of a number of initiatives shifting ahead, following the industrial’s debut. The artistic director will obtain $10,000. Already included within the group are teen influencers reminiscent of Brock and Boston and Mexican singer Hey Bala!, in addition to dancer Nicole Laeno.