The nation units a precedent for others to comply with swimsuit, forcing tech giants to pay media corporations for utilizing their content material on the Google Information Showcase and Fb Information.

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This text was translated from our Spanish edition utilizing AI applied sciences. Errors could exist because of this course of.


This Thursday, the Australian parliament handed a legislation for Fb and Google to pay media corporations to make use of their content material. With this, Australia turns into the primary nation the place the federal government can set the quantity that the tech giants can pay to the nationwide press and units a precedent for different nations to comply with swimsuit.

“The code will be certain that media corporations obtain truthful compensation for the content material they generate, which can assist maintain journalism within the public curiosity ,” Treasurer Josh Frydenberg and Communications Minister Paul Fletcher mentioned in a joint assertion.

Negotiations to push for regulation escalated when Fb determined to dam all information content material for Australian customers. The ban additionally blocked many authorities and non-profit pages, together with public well being businesses that unfold dependable details about COVID-19.

After intense discussions with Mark Zuckerberg , founder and CEO of Fb , the Australian authorities agreed to amend the laws, whereas the social community promised to unblock the information.

Thus, Google can pay for the information that seems in its new Google Information Showcase software. In the meantime, Fb will pay the media that seem in its Fascebook Information part, which it can launch this 12 months in Australia. To any extent further, the 2 ‘huge techs’ have two months to succeed in different agreements and keep away from binding arbitration.

Each events took this as a win-win, because the Australian Authorities provided sure concessions to ‘huge tech’. The authorities promised to take note of the personal industrial agreements that Google and Fb conclude with information corporations, earlier than legally intervening.

There are already agreements between the press and know-how giants

Google , owned by Alphabet Inc. , mentioned final 12 months that if the legislation have been enacted, it could shut down its search engine in Australia. Nonetheless, the corporate relaxed its stance and reached an settlement to pay Rupert Murdoch’s Information Corp, Australia’s Information Corp, for its content material.

For his half, Nick Clegg, Fb’s head of public affairs , introduced that the corporate will make investments “not less than” one billion {dollars} in information content material over the following three years. That is along with the 600 million {dollars} invested in media since 2018.

“The Authorities is happy to see the progress of Google and, extra just lately, of Fb in reaching industrial agreements with Australian information shops,” mentioned Frydenberg . He added that the brand new legislation will probably be reviewed one 12 months after it comes into power, to evaluate whether or not it requires changes.

The brand new legislation on fee for journalistic content material emerged because of investigations by the Australian Competitors and Shopper Fee (ACCC). These confirmed an imbalance in promoting income between know-how corporations and the media in Australia, a truth that isn’t unique to that nation.

A number of Australian shops, together with Seven West Media, 9 Leisure and Australian Broadcasting Corp, have revealed that they’re in talks with Fb.

Nations similar to Canada, the UK, France and India are curious about making use of related measures.