The assessment comes as KFC prepares to fill its vacant U.S. chief advertising and marketing officer position, which has been vacant since April, when Andrea Zahumensky left.
The assessment comes two years after W+Ok’s New York workplace gained the huge McDonald’s U.S. inventive account. The win put two competing quick meals accounts in the identical company, shocking trade observers. W+Ok has stated it was cautious to place a firewall between the 2 accounts. Of late, W+Ok’s McDonald’s work—together with its celebrity-filled “Well-known Orders” marketing campaign—has gained reward.
Wieden+Kennedy Portland has been KFC’s U.S. creative agency since 2015, after the Yum Manufacturers quick feeder moved from FCB. W+Ok added media duties in 2018.
The partnership led to a inventive renaissance within the model’s advertising and marketing, which largely centered on reinventing KFC’s founder and mascot Colonel Sanders within the type of a number of celebrities, together with Darrell Hammond, Reba McEntire and Mario Lopez. The campaigns performed with popular culture, spanning video video games, romance novels, wrestling tournaments, merch and extra. In 2018, KFC added its media account to W+Ok’s remit.
In June of this 12 months, W+Ok parted methods with Eric Baldwin, who had been one of many inventive leads on KFC. On the similar time, the company introduced that it had employed Ana and Hermeti Balarin, the Brazilian husband-and-wife duo who steer creative at Mother London. The Balarins, set to come back on board in October, made an enormous mark with their very own KFC campaigns, such because the “FCK” apology advert following a neighborhood rooster scarcity that led to a number of restaurant closures.
The company as we speak additionally introduced that JP Petty, who had previously served as head of social media at Wieden+Kennedy’s New York workplace, has stepped up into the position of government inventive director, becoming a member of the Balarins in Portland. Petty was credited for serving to the company make a few of its most outstanding manufacturers a part of the cultural dialog, with campaigns such because the McDonald’s Travis Scott “Well-known Meals” marketing campaign in addition to a push to launch the Ford Bronco by way of digital and social in a pandemic-stricken world.
Additionally on Wednesday, Yum Manufacturers introduced that Sabir Sami is being promoted to CEO of the KFC division as of January 2022, with international accountability for driving the chain’s model technique and efficiency. Sami is at present the KFC division’s chief working officer and managing director of KFC Asia.
The KFC assessment was first reported by Adweek.