Hollywood famous person Milla Jovovich is the brand new native walker for Johnnie Walker, the world’s primary Scotch Whisky, in a marketing campaign by world digital company Dept.
On this marketing campaign, Milla Jovovich and Johnnie Walker search to encourage individuals to “Preserve Strolling”, socialise with confidence, and unfold positivity and braveness. “Milla is the right ambassador,” says Jessica Otero Ely, Account Director, Dept. “She embodies the core inspiration for the inventive route of the marketing campaign; the tenacious, resilient, and action-orientated spirit of Japanese Europe.”
The marketing campaign encourages viewers with its core motto: “Much less Speaking, Preserve Strolling”, reflecting each Johnnie Walker’s personal action-orientated mindset and the progressive nature of Japanese Europe. “The marketing campaign thought stems from a really highly effective perception that ties in model, area, Milla and our viewers collectively completely,” explains João Inácio, Affiliate Inventive Director, Dept. “Actions speak louder than phrases and Milla, identical to Johnnie, is the right instance of somebody who lets the strolling do the speaking.