“This new music is all about lavishing your family members with the very best you must give,” Legend mentioned in an announcement. “LG Signature’s merchandise are progressive, artistic, and so particular. The vacations are all about coming collectively to host household and associates within the consolation of your personal residence, and LG Signature merchandise will make that much more pleasurable.”

Legend’s video is filled with vacation season vibes but in addition options LG Signature home equipment together with a TV, fridge and wine cellar. His collaboration with LG Signature will proceed into 2022 by means of a partnership between the electronics model and the musician’s wine label, LVE, together with an occasion in Napa Valley, California. (A bottle of LVE wine additionally has a quick second within the video.)

Legend is an envoy for the LG Signature line, however he isn’t the one star selling LG home equipment. In October, LG launched a laundry campaign featuring Phoebe Robinson in partnership with OKCupid.