For James Joyce followers, the advert is stuffed with refined nods to the creator’s works, one thing the model itself additionally carries all through its award-winning product and packaging design. The hints of Aegean blue within the room are a nod to the primary version mud cowl of ‘Ulysses’ (and the model’s packaging from which additionally attracts on this inspiration). The constructing itself is predicated on the one inhabited by Joyce’s nice aunts which was additionally the setting for ‘The Lifeless’. The oranges dotted concerning the room are a nod to these eaten on the meal in ‘The Lifeless’ in addition to the orange and clove botanicals within the gin. The forged itself even has nods to the work, with actor Philem Drew narrating the voiceover. Recognized for My Left Foot (1989), King Arthur (2004) and The Commitments (1991), Philem is the son of the Irish people singer Ronnie Drew, one of many founders of Irish people band The Dubliners.