Instagram has simply rolled out its new in-app post-scheduling software for creators and companies. The brand new software permits you to schedule Reels, Picture, and Carousel posts as much as 75 days prematurely.

The way it works. You’ll be capable to schedule Reels by:

  • Within the creation move, faucet ‘Superior Settings’ earlier than sharing the submit
  • Faucet ‘Schedule this submit’
  • Choose the time and date you need it to go dwell
  • Faucet ‘Schedule’ within the submit composer

What Instagram says. Functionally, this doesn’t add something new as you’ve been capable of schedule posts by way of Creator Studio since 2020. But it surely may make it simpler to handle your content material on the go, whereas the capability to schedule Reels, particularly, may assist you to maximize your content material efficiency.

Why we care. Manufacturers and social media advertisers who handle Instagram accounts can now simply schedule posts with out having to combine with third-party instruments. This function is more likely to turn out to be useful across the busy vacation season, or as manufacturers and businesses are searching for methods to chop prices.


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Nicole Farley

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.