Instagram video is accessible in 5 codecs: Reels, Reside, IGTV, Tales, and in-feed video posts.

The explosion of video throughout the platform is quite a bit to juggle. However it’s additionally created new methods for entrepreneurs to inform tales and attain their viewers.

Which Instagram video format is true in your model? There could also be a spot in your social media strategy for all of them. Or perhaps you’ll resolve simply to concentrate on a pair. Learn our information to be taught in regards to the options, specs, and finest practices for each kind.

Plus, we’ve rounded up instruments that make juggling Instagram video a little bit bit simpler.

Types of Instagram video

Here’s a breakdown of the different Instagram video formats.

Instagram Stories

Inspired by Snapchat, Instagram Stories are 15-second videos that disappear after 24 hours.

Stories can be recorded by swiping right from the home screen, or by tapping the plus icon and selecting Stories. They can also be uploaded from the Photo Library.

Expired Stories can be saved to the Highlights section of a person’s profile, positioned above the grid.

Instagram Stories

Source: Instagram

Interactive parts corresponding to filters, emojis, tags, and stickers may be added to every Story. A number of manufacturers—some four million each month by Instagram’s rely—have discovered novel methods to make use of these options, from “this or that” polls to Q&As and product tags.

Tales are additionally one of many uncommon locations on Instagram that accounts can put up hyperlinks. (Solely accounts which can be verified or have 10,000+ followers have entry to this function.) For manufacturers, it’s a big strategy to drive natural leads and conversions. Greater than 50% of individuals polled by Fb say they’ve visited a model’s web site after seeing a Story.

Regardless of their ephemerality, Tales are common.

Their location on the high of the house feed might have one thing to do with it. The offhand nature of the disappearing format—faraway from aesthetic pressures of the feed, is probably going one other issue.

Greater than 500 million folks watch Tales each day, and 58% of individuals surveyed by Fb say Tales have piqued their curiosity in a model or product.

Useful resource: Learn how to use Instagram Stories to build your audience.

Instagram feed video

In-feed video is the unique Instagram video format on the app. Video posts are added the identical method pictures are posted: utilizing Instagram’s built-in digital camera or importing from a Photograph Library.

In-feed video should be three-60 seconds in size, which suggests Boomerangs and GIFs fall into this class, too.

Like a picture put up, an Instagram video put up can embody a filter, location, caption, in addition to person, location, and product tags. As soon as posted, folks can have interaction with likes, feedback, and sharing public movies in Tales and direct messages.

On folks’s profiles, video posts are labeled with a camcorder icon within the higher proper nook.

Instagram Reside

Instagram Reside lets folks video stream from the built-in digital camera. With issues going distant this 12 months, manufacturers have used Instagram Reside to host workshops, interviews, and extra, resulting in a 70% improve in views between February and March.

Reside broadcasts are began by swiping proper or tapping the plus icon and toggling to Reside. Reside streams can last as long as 4 hours and may be hosted by one or two accounts. When an account goes reside, they seem on the entrance of the Tales bar with a Reside icon. As soon as completed, Instagram Reside movies may be saved to IGTV or shared for 30 days earlier than they’re deleted.

The variety of viewers watching a reside stream seems on the high of the display, and folks can have interaction by including feedback or emoji reactions. Viewers can even purchase badges in order that coronary heart icons seem beside their title within the feedback. Instagram Reside hosts can pin feedback, flip feedback off, or arrange keyword filters to reasonable feedback.

Reside Purchasing options let companies tag related merchandise in order that they seem on the backside of the display. Instagram Reside additionally supports donations, so nonprofits on social media and creators can use this medium for fundraising.

Useful resource: How to use Instagram Live to grow and engage your followers.

IGTV (Instagram TV)

IGTV is Instagram’s format for in-feed video longer than one minute, stretching as much as 60 minutes. In contrast to shorter, in-feed video posts, IGTV should be pre-recorded and uploaded from the digital camera roll.

Earlier than posting an IGTV video, creators have the choice so as to add the video to a sequence and add a canopy picture. Creators can put up a 15-second preview to their feed (and the house feed), or elect to not. Both method, all IGTV movies seem in a devoted tab on a person’s profile the place they are often sorted by sequence.

IGTV movies are given additional actual property and a devoted part within the Discover tab. Movies autoplay wherever they seem, and queue up one after one other. Individuals who watch IGTV movies can have interaction within the regular methods, with likes, feedback, saves, and shares.

Useful resource: How to use IGTV: The Complete Guide for Marketers.


Reels is Instagram’s newest video format. Impressed by TikTok, these 15-30 second clips may be created with Instagram’s digital camera or uploaded from the Photograph Library.

Recording results embody timed textual content, AR filters, inexperienced display mode, timer and velocity controls, and entry to an audio library.


Supply: Instagram

Reels report in vertical portrait mode (9:16) and are displayed in customers’ feeds, the Reels tab, and a devoted profile tab.

Like feed movies, Reels can embody captions, hashtags, and most not too long ago, product tags. Folks can have interaction with Reels by liking, commenting, or sharing them in Tales and direct messages.

Useful resource: Everything you need to know about Instagram Reels.

Instagram video specs

Listed here are the scale and format specs for every kind of Instagram video.

Instagram Tales specs

Tales take up all the cellular display and are tailor-made to the gadget. For that purpose, actual specs differ. These are the advisable specs:

  • Size: As much as 15 seconds (longer movies may be clipped into a number of Tales)
  • Really helpful dimension: Add the very best decision video obtainable that meets file dimension and ratio limits.
  • Most video file dimension : 30MB
  • Really helpful file kind: .MP4 or .MOV format
  • Ratios: 9:16 and 16:9 to 4:5
  • Minimal width : 500 pixels
  • Minimal facet ratio : 400 x 500
  • Most facet ratio : 191 x 100 or 90 x 160
  • H.264 compression advisable
  • Sq. pixels, fastened body fee, progressive scan, and stereo AAC audio compression at 128+ kbps

Tip: Hold about 14% (~250 pixels) of the highest and backside of the video free from important content material. On this space, it might be obstructed by the profile picture or name to motion.

Instagram feed video specs

  • Size: 3 to 60 seconds
  • Really helpful dimension: Add the very best decision video obtainable that meets file dimension and ratio limits.
  • Really helpful file kind: .MP4 or .MOV format
  • Most file dimension 30MB
  • Most body fee 30fps
  • Minimal width: 500 pixels.
  • H.264 compression advisable
  • Sq. pixels, fastened body fee, progressive scan, and stereo AAC audio compression at 128kbps+

Instagram Reside specs

Instagram Reside broadcasts can solely be recorded from the digital camera app. Specs are just like Instagram Tales. Earlier than going reside, ensure that you’ve a dependable and quick Web connection.

IGTV specs

  • Minimal size: 60 seconds
  • Most size: quarter-hour when importing through cellular and 60 minutes when importing from the net
  • File kind: MP4 file format (required)
  • Vertical video facet ratio: 9:16
  • Horizontal video facet ratio: 16:9
  • Minimal decision:720 pixels
  • Minimal body fee: 30 frames per second
  • Most file dimension (for movies 10 minutes or much less): 650MB
  • Most file dimension (for movies as much as 60 minutes): 3.6GB

Really helpful cowl picture dimension: 420px by 654px (1:1.55 ratio)

Instagram video finest practices

Each Instagram video format is completely different, however these finest practices apply to all of them.

Create for cellular

Nearly all of folks view Instagram video on cellular, which suggests it’s finest to shoot in vertical orientation. Most individuals intuitively use portrait or selfie mode once they report with their telephones. However for many who plan to make use of a digital camera and add a video, that is one thing to bear in mind.

create videos for mobile orientation

Supply: Instagram

After all, there are some exceptions. For longer IGTV content material, horizontal video could also be a greater match.

Viewers can tilt their cellphone sideways for a full-screen viewing expertise. Panorama video will also be uploaded to Tales and in-feed, however with out the lean impact.

Begin with a hook

As a basic rule, you’ve three seconds to cease thumbs from scrolling previous your Instagram video. Or leaving your Instagram Story. Give folks a purpose to maintain watching. Whether or not it’s arresting visuals or a teaser of what’s to return, discover a strategy to supply instantaneous attraction.

Don’t underestimate the significance of a caption both. If the video doesn’t seize somebody’s consideration, the caption is your second likelihood.

Present worth

To maintain a viewer’s consideration you could present some sort of worth. Your pitch might be sheer leisure worth—like comedian reduction, charming dialog, or your magnetic character. Or you might impart ideas and tips, how-to’s and workshops, or thought-provoking info.

Your worth proposition must be clear and easy. Earlier than getting down to create a video, fill within the clean: When somebody watches this video, they’ll _______. The reply might vary from “snort out loud” to “discover ways to make snowman-wiches.” No matter you land on, it must be clear to viewers upfront.

For those who ship in your promise, you’ll probably see extra views, engagement, and shares.

Use sound and captions

Based on Instagram, 60% of individuals watch Tales with sound on. However it’s well-known that there are numerous causes folks might watch your video with pontificate, together with context and listening to impairments.

Use sound to reinforce your video, and embody captions to make your video accessible. IGTV has the choice to make use of computerized video captions, and timed-text may be manually added to Instagram Tales and Reels. To avoid wasting time, instruments like Clipomatic routinely add captions to your video.

Put up commonly

The easiest way to construct an viewers is to put up commonly. That’s very true in terms of long-formats like Instagram Reside and IGTV.

Create and share a schedule together with your viewers in order that they know when to count on your subsequent Instagram Reside. Or develop an IGTV sequence that your followers can commonly stay up for and tune in to. Make the most of scheduling instruments like Hootsuite to verify your posts are printed on time.

Attempt to put up when your followers or most on-line. Verify your analytics and consult our research to find out when that’s. Remember the fact that your schedule won’t work for everybody. So make certain your Instagram movies stay accessible. Save Instagram Reside movies to IGTV and share new IGTV episodes extensively so folks don’t miss them.

Tip: Create a countdown sticker in an Instagram Story to construct anticipation for an Instagram Reside or IGTV premiere.

Cross-promote your movies

There are many methods to spice up the discoverability of movies. Use trending hashtags, geotags, tag related accounts. Add common stickers to your Story. And naturally you’ll be able to all the time inject some advert {dollars}.

When you’ve checked all of these packing containers, plan cross-promote your Instagram movies earlier than and after you’ve posted. Share your movies to Instagram Tales. Tease an upcoming Instagram Reside on Twitter. Pin your movies on Pinterest.

Not solely will this improve the view rely, it drives engagement on different platforms, too—making the trouble you set in to creating the video all of the extra worthwhile.

Instagram video apps

You’ve obtained your tripod and your ring mild able to go. Now attempt these Instagram video apps to good your content material.


Use Canva to routinely dimension Instagram movies for you, add interactive parts, and benefit from the app’s picture and audio library.


Hootsuite’s collaborative platform is good for content material that requires teamwork and approvals. You can too handle all of your video materials with Hootsuite’s content material library.

Then, use the planner to pinpoint publication, plan manufacturing, and spot holes in your content material calendar. And keep away from lags whereas posting a narrative with a number of elements with the scheduling instruments.


Clipomatic is the popular method so as to add reside captions to social video by various excessive profile customers, embody U.S. Consultant Alexandria Ocasio-Cortez and Queer Eye’s Karamo Brown. Caption as you converse, or add captions to pre-recorded video. The captioning device is accessible in additional than 30 languages, and textual content may be edited and customised earlier than posting.

Apple Clips

Apple’s video editor enables you to slice and cube movies as you see match earlier than sharing it to Instagram. The app additionally features a vary of filters, particular results, and graphics. Like Clipomatic, it additionally enables you to add reside subtitles and textual content to your movies.

Adobe Premiere Rush

Adobe Premiere Rush is included with as a part of the Inventive Cloud All Apps plan and with Premiere Professional. So for those who’re already a buyer, this app gives a slew of instruments and options for social video. Along with stuntworthy particular results, the app retains its audio library contemporary with customized recordings.


Lumen5 is a video creator that helps companies flip their weblog posts into partaking social video. The AI-powered video app pulls pictures and phrases right into a storyboard manufacturers can edit and tailor to every platform.


If you would like in on the video motion, however solely have audio and textual content to work with, Headliner is for you. Initially made to assist promote podcasts, the app is utilized by Wondery, BBC, CNN and different platforms use Headliner to transcribe audio clips into shareable, animated movies.

Develop your Instagram presence utilizing Hootsuite. From a single dashboard you’ll be able to schedule and publish posts and Tales on to Instagram, have interaction your viewers, measure efficiency, and run all of your different social media profiles. Attempt it free as we speak.

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