Instagram has shared some new insights into the preferred pumpkin-based meals on its platform forward of National Pumpkin Day, which is widely known on October twenty sixth. The truth that pumpkins additionally play a key function in Halloween celebrations (October thirty first) is solely coincidental, however the information should be useful in your model tie-in efforts.

As you’ll be able to see within the graphic under, which is predicated on mentions of the phrase ‘pumpkin’ over the past month throughout Instagram feed posts and Tales, these are the preferred pumpkin recipes in every respective US state.

Pumpkin bread comes out on high, on a state-by-state foundation, with essentially the most mentions throughout 14 states, whereas pumpkin spice latte noticed the fewest discussions per area, main in solely 4 states.

Which appears unusual given the flood of mentions that the seasonal deal with appears to obtain on social – however possibly that avalanche remains to be coming, with this information taken from the earlier month.

The insights may present some steering in your Halloween tie-ins, particularly for eating places or get together hosts contemplating their spooky menu additions.

Instagram pumpkin trends overview