How does IFundWomen empower and help girls entrepreneurs? Their power is of their neighborhood. IFundWomen, the go-to funding market for women-owned companies, goals to empower and help girls entrepreneurs as they navigate constructing their companies. They’ve recognized a strong advertising and marketing channel to assist these girls carry their visions to life: digital neighborhood.

Learn on for a behind-the-scenes have a look at how IFundWomen integrates their advertising and marketing and neighborhood constructing to foster inclusive digital areas. You will hear straight from Shakivla Todd, Advertising Affiliate at IFundWomen, and you will be taught:

  • Neighborhood ways to construct nearer, longer-lasting relationships along with your clients
  • Learn how to be taught out of your neighborhood to tell your advertising and marketing technique
  • The place Shakivla finds inspiration for creating social media content material for a small enterprise viewers⠀
  • Learn how to keep away from tone-deaf advertising and marketing in unsure occasions

This put up is a part of the #BufferBrandSpotlight, a Buffer social media collection that shines a highlight on the folks which are serving to construct outstanding manufacturers by way of social media, neighborhood constructing, content material creation, and model storytelling.

This collection was born on Instagram tales, which implies you may watch the unique interview in our Highlights discovered on our @buffer Instagram profile.


Who’re you?

My title is Shakivla Todd and I’m the Advertising Affiliate for IFundWomen. Extra importantly, I’m a stellar older sister, a dope good friend, and a budding plant mother. IFundWomen is the go-to funding market for women-owned companies and the individuals who need to help them with capital, teaching, and connections. We provide rapid entry to capital by way of a premium on-line fundraising expertise, entry to small enterprise grants from company companions, professional enterprise teaching on all of the subjects entrepreneurs have to find out about, and a community of ladies enterprise house owners that sparks confidence, accelerates information, and ignites motion.

I handle our digital communities by way of social media technique, Slack engagement, and e-mail advertising and marketing. I additionally am a startup coach and I get to educate girls entrepreneurs on methods to degree up their social media sport—that is one in every of my favourite components of my function!

The place do you discover inspiration for IFundWomen’s social media content material?

I spend a variety of time scrolling by way of Instagram to get inspo for social content material. I’m all the time stalking Ellevest, R29 Unbothered, Freelancing Females, Girlboss, the checklist goes on. Moreover, our neighborhood is #TeamMemes so popular culture evokes a superb quantity of my content material. I’m additionally on the lookout for the subsequent factor to be memeified! For instance, millennials collectively are re-watching the early 2000s sitcom Girlfriends on Netflix. Everyone seems to be speaking about it, so I made a meme from an image of the solid to advertise one in every of our grant applications.

Lastly, I might be mendacity if I didn’t say that we get impressed by testing our opponents. It’s a terrific tactic!

Very first thing I do within the morning is test all DMs throughout platforms. I can do that from laying in my mattress, so it’s a superb sluggish begin to the day and I don’t have to fret about it through the workday. I like to reply to any messages and feedback inside 24 hours, but when it’s a launch day or one thing vital I test in with Instagram far more continuously.

On a tremendous day, I’ve already scheduled my posts into Buffer. So, I’ll go test on them to verify every thing remains to be good to go. After that, my day is evident to be inventive and strategize for future content material. I collaborate with our gross sales, teaching, and artistic groups to make sure that we’re persistently advertising and marketing our merchandise, providers, occasions, and partnership. I’ve to verify every thing is mirrored in our advertising and marketing content material calendar.

What recommendation do you’ve for manufacturers which are making an attempt to foster a supportive, inclusive on-line neighborhood?

Don’t be tone-deaf. Plenty of STUFF is happening on this land of 2020. You may’t ignore it. You need to discover some strategy to deal with it that aligns along with your model’s mission, values, and voice. That being mentioned, don’t simply say one thing to say one thing. Be genuine and make it be just right for you. For instance, through the aftermath of George Floyd’s demise as an alternative of going silent or posting a black sq., our response was amplifying and supporting Black women-owned companies recognizing that one of the vital vital actions to fight racial injustice is to redistribute cash to Black-owned companies. ⁠

Don’t be tone-deaf. Plenty of STUFF is happening on this land of 2020. You may’t ignore it. You need to discover some strategy to deal with it that aligns along with your model’s mission, values, and voice.

Our neighborhood is loud and clear about what they want, need, and love. I wish to check out totally different ways and simply watch to see the place our neighborhood takes it. If one thing goes “viral” I proceed to create content material just like that. Our followers are additionally usually in our DMs asking for assist to get their companies funded. Their particular questions gasoline my advertising and marketing technique.

Our followers are additionally usually in our DMs asking for assist to get their companies funded. Their particular questions gasoline my advertising and marketing technique.

For instance, IFundWomen companions with corporations to construct grant applications for companies. Over the summer season, through the utility window for one in every of our grants folks have been persistently sliding in our DMs asking very particular questions on their grant utility. We determined to host a workshop particularly on grant writing. To advertise this free workshop I critically simply took a screenshot of the primary slide of the presentation that was going for use for the workshop. The put up blew up with almost 1000 likes and over 400 folks registered for the workshop. I believe it succeeded as a result of the Instagram post was quite simple, straight to the purpose, and straight addressed a priority our neighborhood was having.

Carry out like everybody’s finest good friend on the gram. What does that imply? Which means most feedback and DMs get very customized responses. I work together with our followers not solely on our posts however on their posts as nicely if it comes throughout our feed. I usually interact as if our enterprise account is a private account. It’s a terrific tactic to beat the algorithm, but additionally to construct neighborhood and model belief.

Carry out like everybody’s finest good friend on the gram.

I really like studying Buffer’s, Later’s, Hootsuite’s blogs, and Social Media At this time. An excellent scroll by way of TikTok and Twitter can be good for the mind. I believe most traits begin in these two apps. Shameless plug, I take what I be taught everywhere in the web and put it right into a roundup of “traits to maintain up with” in my publication, Trending with Shak.

What’s your favourite IFundWomen partnership thus far and why?

The Funding Journey is an IGTV collection the place we interview profitable founders on the lengthy, generally sophisticated, journey to getting their companies funded. It’s my favourite as a result of:

  1. I get to placed on my true producer hat and construct one thing out begin to end.
  2. A lot of the founders we interview are from HUGE manufacturers. It means wonderful attain for us as a model plus our neighborhood LOVES listening to from manufacturers they love like Black Girl Sunscreen, Lively, and The Helm.
Hyperlink to Instagram put up discovered here.
Hyperlink to Instagram put up discovered here.

We hope this interview with Shakivla helps you get began with or double down in your social media efforts. You may comply with her journey on Instagram here!

Have any questions for Shakivla? Be happy to answer along with your inquiries to the Twitter put up under and Shakivla or somebody from the Buffer staff will get to them as quickly as attainable.