Hyundai is driving into the metaverse. The automotive maker created a “Hyundai Mobility Journey” on Roblox, a recreation geared toward connecting with youthful audiences, permitting them to take digital check drives. 

“To construct progressive relationships with younger individuals, we’ll strengthen our digital buyer expertise content material for familiarizing them with Hyundai Motor’s new automobiles and future mobility options on Hyundai Mobility Journey, one in every of our next-generation CX platforms,” stated Thomas Schemera, world CMO, exec VP, and head of the shopper expertise division at Hyundai. “We plan to proceed to make use of the metaverse platform for communication of Hyundai Motor’s new automobiles and future mobility options.”

The metaverse is a group of digital worlds that enables customers to work together by way of avatars, much like a online game, throughout digital worlds. For instance, a consumer may carry a Fortnite pores and skin into the world of Minecraft. This interoperability of the platforms and avatars give manufacturers extra inventive flexibility, and is essentially a method to join with the predominant customers of the metaverse – Gen Z.