The pandemic introduced distant work to life to a scale by no means seen earlier than. Because it continues, organizations are more and more asking: What ought to a return to the workplace truly seem like?
Some have gone totally distant. For others, working from dwelling was solely momentary.
However staff are more and more making their needs recognized; Many wish to keep distant—at the least a few of the time—and firms have to determine how you can adapt.
At Hootsuite, we needed to verify our workplace strategy was employee-led. So, we requested our workforce what they needed so we might tailor our technique accordingly. Some needed to be totally distant, which we anticipated, primarily based on wider tendencies.
What shocked us was this: 89% of our Vancouver-based staff stated they’d wish to work within the workplace a couple of days every week or month.
Our resolution? Nests. Basically, it’s workplace area geared in the direction of collaboration. Along with the standard environments for particular person work, there are tons of latest collaborative areas designed to let groups come collectively.
We totally redesigned our Vancouver workplace to be our first nest. We began by taking our two separate Vancouver workplace areas and downsizing them into one.
Then, we requested ourselves what that area wanted in an effort to be inclusive, accessible, and collaborative.
The result’s an workplace that we’re extremely proud to name our HQ.
Learn on to be taught extra about why we felt a redesign was necessary, how we decided what we needed from our new digs, and a few of the particulars we’re most enthusiastic about—together with pictures of our stunning, useful, and inclusive area!
The concept that historically, we go to the workplace as a result of the workplace is, fairly merely, the place work is completed, has develop into a narrative from pre-March 2020.
And that’s not only for our individuals, both.
Within the months and years to return, greater than 20% of the workforce might proceed to make money working from home three to 5 days every week, in keeping with analysis from McKinsey & Company—that means that as much as 4x as many people might proceed working from dwelling as have been doing so earlier than the pandemic.
Meaning if you happen to’re going to have a bodily area, you should be intentional about its perform.
Workers are already confused: 70% had more stress and anxiousness at work in 2020 than another earlier 12 months and return-to-office plans are solely making that worse, says Harvard Business Review. They did a survey that discovered that many firms’ return-to-office plans have been negatively impacting their staff’ psychological well being, with the highest two causes being insurance policies round in-person versus distant work (41%) and the shortage of work-life steadiness or flexibility primarily based on the coverage (37%).
That’s one in every of many causes it was key for us to make the workplace obtainable for individuals who needed it, however not a requirement for individuals who weren’t .
The dialog round psychological well being and the way forward for the office is sophisticated and undeniably intertwined. And determining how you can reimagine the way forward for work in a quickly altering international surroundings is usually a grueling train.
Though we don’t have a crystal ball view of the following 5 or 10 years, we’re going to let you know how we acquired to the place we are actually. And that “now” is without end altering. To get began, we’ve put our individuals first and carried out versatile work environments and entry to advantages and sources vital to advertise a tradition of empathy and belonging—centered round psychological well being and wellness.
Hootsuite is a Vancouver-born firm. Our founder Ryan Holmes rode the early wave of social media administration again in 2008, and the remainder is historical past. As we speak we have now places of work in 14 cities across the globe, and name over 1,100 individuals our “owls”.
In early 2020 in Vancouver, we had over 450 individuals throughout two places of work on 4 flooring, however on most days at the least 50% of assigned desks have been unoccupied, as many individuals have been already selecting to make money working from home. When the pandemic hit, we took a tough take a look at our places of work and knew we had a possibility to pilot a program the place the areas (which had beforehand consisted of rows of desks) might develop into a middle for creativity, collaboration, and inclusivity.
Just lately, we re-opened the doorways of our newly downsized headquarters—a 27,000 sq. foot surroundings centered on spacious communal areas meant to foster teamwork, creativity, and that sense of connection and inclusion that we thought we’d misplaced. It is a re-imagined area. Previous however new. Suited to fulfill Hootsuite’s individuals the place they’re at this time.
We have now a distributed workforce. Hootsuite staff are empowered to decide on the place and the way they work—both within the workplace, remotely, or a mix.
Nobody has to return into the workplace, it’s there for our individuals if and when they need it—and it seems that they do.
Paulina Rickard, Supervisor of NA and APAC Amenities at Hootsuite, will get what our staff want now and punctiliously designed an area that would offer simply that.
“What turned apparent in the course of the pandemic is all of us have distinctive wants and require numerous issues to do our work,” she stated. “Generally that’s being in our jammies at dwelling, and generally meaning collaborating and connecting with our friends in a bodily workplace area. Oftentimes it’s each.”
This was a serious undertaking, however one which our international services workforce was more than pleased to sort out.
“We knew that we had a possibility to make the workplace an thrilling, collaborative, and inclusive hub that was an area for all of our owls,” stated Paulina. “After doing a whole lot of analysis on trade greatest practices and listening to suggestions from our individuals, we envisioned a versatile, accessible area that empowered individuals to do their greatest work.”
The area, designed by Mak Interiors along with the Hootsuite model workforce, represents an surroundings constructed for innovation, flexibility, and selection round how individuals work and thrive greatest. It’s been revamped with options that concentrate on psychological well-being, belonging, flexibility, and accessibility in thoughts.
Konstantin Prodanovic, Senior Copywriter at Hootsuite, is thrilled to have someplace to work that isn’t his condo.
“Being again within the workplace has been creatively refreshing,” he stated. “I’m in nearly daily. From whole partitions product of whiteboards to collaborative areas the place I can share concepts with others, having the area to share and work by concepts has been a boon to my work and psychological well-being.”
However it’s not simply the surroundings of the workplace itself, but in addition the social alternatives it gives that he enjoys.
“My favourite a part of working at Hootsuite has all the time been the individuals,” stated Konstantin. “And it’s been such a pleasure to have the ability to be round others who raise you up professionally and personally every day. The workplace has been designed in that spirit and that’s very evident. To say I’m grateful doesn’t even start to chop it!”
Our new workplace is much more than simply fairly. Our services workforce centered on together with options that promote wellness, like train bike desks, sit-stand desks, and far more.
Hootsuite Vancouver additionally has a Wellness Room—a single-use, multipurpose, calming room that can be utilized by nursing moms and individuals who want a quiet place to chill out. The area may also function a meditation and prayer room and is a superb place to retreat for individuals who expertise migraines or sensory overloads.
In relation to environments that breed productiveness, we have now 260 particular new work factors, together with desks, private pods, workforce pods, and splendid dwelling areas.
Like Brayden Cohen, Social Advertising and Worker Advocacy Lead for Hootsuite, the owls who’ve gone into the workplace, up to now, have been loving it.
“Our workplace redesign is a dream come true for me,” he stated. “I’m grateful that Hootsuite has adopted a brand new hybrid working mannequin the place I can benefit from the comfort of working from dwelling or select to work within the workplace at my leisure. After I’m seeking to collaborate with my workforce face-to-face, have to work on a undertaking with laser-beam focus, or use superior applied sciences, the Hootsuite workplace is the place to be. My visits have left me feeling energized and excited to return.”
Guaranteeing that our workplace design is inclusive was of utmost significance to our international services workforce—and an necessary part of attracting extra numerous candidates, and selling an inclusive tradition.
As we speak, individuals dwelling with disabilities make up 15% of the global population— and it’s crucial that organizations take the time given to them through workplace closures, or decreased capacities to make areas extra accessible. Our workplace at 111 East fifth road in Vancouver’s Mount Nice neighborhood, has braille signage on all rooms and automated door openers that make it simpler for anybody to enter and navigate.
We even have dimmable lighting in assembly rooms to accommodate for gentle sensitivity, gender-inclusive washrooms, and our floorplans have been reviewed by a DEI advisor and deemed totally accessible and inclusive.
With out commutes and journeys to the workplace kitchen, we’re all sitting nonetheless much more.
“The typical grownup now spends six hours a day sitting—4 hours longer than earlier than the onset of the COVID-19 pandemic—and so they’re feeling extra aches and pains due to it,” discovered Household Well being & Security.
That’s why we centered on ergonomics in our new area, which is supplied with new sit-stand desks, adjustable monitor arms, and ergonomic chairs.
Crops considerably enhance air high quality by absorbing pollution, and greener areas naturally assist scale back the consequences of stress and anxiousness.
Hootsuite is all about connecting and making an impression by social media. However “business-as-usual” isn’t sufficient. We wish to construct connections and create alternatives the place our individuals can thrive in a various, equitable, and inclusive surroundings.
We additionally wish to present the very best worker expertise—meaning making Hootsuite a spot the place everybody feels secure, welcomed, valued, and empowered to do their greatest work with out compromising who they’re.
Our employee-first strategy and emphasis on wellness doesn’t cease at our workplace although.
In 2021 we redesigned our advantages with variety, fairness, and inclusion (DEI) in thoughts. We embody issues like culturally applicable counseling, elevated protection for psychological well being (6x the earlier quantity), monetary help companies, fertility therapy, gender affirmation surgical procedures, 401K/RRSP matching, and extra.
One other a part of our DEI and wellness efforts has been pay fairness. To make sure that everybody feels valued, we additionally set ourselves a purpose of getting zero pay inequities. We achieved international pay fairness in 2021— not solely from a gender perspective however throughout all the firm (we included components akin to race/ethnicity, sexual orientation, neuro divergence, disabilities, and many others., and used a 3rd get together to research the information).
Because the well being and security of our individuals come first, we’re at present working at a restricted 15% capability to permit for social distancing. That is one thing we are going to proceed to observe as we act in accordance with native pointers.
To be able to preserve issues operating easily, we let our owls reserve area on the workplace upfront utilizing an app: Robin Reserving System. It is a platform utilized by companies to efficiently handle hybrid work. Robin empowers individuals to decide on how and the place they work and makes it straightforward to guide something from assembly rooms to a desk for the day.
The pandemic has supplied us with a possibility for pause—a possibility to start once more and re-write the script round what the way forward for work will seem like for us.
By advantages and initiatives that concentrate on fast-changing worker wants inside a posh world, we are able to collectively create workplaces which might be extremely productive but in addition agile and empathetic.
Concerned about becoming a member of the Hootsuite workforce? Browse open jobs on our careers web page and be taught extra about working with us.