There’s one thing for everybody on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls, YouTube has steadily developed to turn out to be the second-most visited web site on the planet. This makes it the proper place to construct an viewers, promote your enterprise, and drive development.

Whether or not you’re a longtime model or an aspiring YouTuber, understanding how YouTube Creator Studio will help develop your channel is a precious software in any marketer’s pocket.

What is YouTube Creator Studio?

YouTube Studio is where you manage videos, analyze the performance of your channel, respond to comments you’ve received, and start to make money from your channel by adding ads to your content. Think of YouTube Creator Studio as the backend of your channel—a place to measure, optimize, and improve your videos for performance and growth. A bit like Google Analytics, but for video.

Where to find YouTube Creator Studio

Head to YouTube and undergo the next steps:

  1. Click on your title icon within the prime proper nook
  2. Choose Youtube Studio from the dropdown menu
  3. Navigate the Studio by searching the tabs on the left-hand aspect of the display screen

Find out how to use YouTube Creator Studio

Able to get your arms soiled? Let’s discover the YouTube Creator Studio part by part, and we’ll clarify how completely different areas will help you develop your channel.


Dashboard is the homepage of your YouTube Studio. Right here, you get a high-level overview of how your channel is performing with the most recent video efficiency metrics, latest feedback, channel violations, and YouTube information displayed as varied widgets on the user-friendly interface.

YouTube Creator Studio Hootsuite channel dashboard

Content material

Beforehand often known as video supervisor, the content material tab is your go-to location for all issues video-related. Right here, you possibly can view all of your video uploads (public, unlisted, and personal), allow options equivalent to monetization, and optimize key components of your video content material for development. Phew!

Find out how to optimize your YouTube movies

When you’ve uploaded a video to YouTube, you possibly can edit and optimize how the video is displayed to assist navigate the YouTube algorithm.

To edit a video, comply with these steps:

  1. Within the content material tab, navigate and hover over a video till the pen icon seems
  2. Click on on the pen icon to launch the video editor display screen

When you’re within the editor, you possibly can change the small print of your video to assist YouTube rank your movies so that you just get extra eyes in your content material.

Right here’s a fast overview of the metadata components you can optimize:

Edit your video title

Revisiting the title of your video is a superb tactic to get extra views and development. Think about whether or not you’re concentrating on the right keywords in your video title, and keep in mind that snappy, intelligent titles are likely to hook in viewers.

Edit your video description

Present your viewers with in-depth video descriptions to encourage viewers to click on by and look at your video. Like a video’s title, it’s important to focus on the key phrases your viewers is trying to find on YouTube.

Change your video thumbnail

You may not notice {that a} tiny picture can have a big effect. Utilizing an engaging thumbnail can skyrocket your views.

Consider your thumbnail as a chance to convey exactly why a possible viewer ought to select your video over another person’s.

Video details in YouTube Creator Studio

Add tags to your video

Tags assist viewers uncover your content material. Use descriptive key phrases which can be related to your content material, with a concentrate on high quality over amount.

Categorize your video

Ensure that so as to add a class to your video that pertains to the content material. Categorizing doesn’t vastly affect how YouTube ranks your video, nevertheless it does assist generate views from customers exploring classes.

Professional tip: In case your video is in a distinct segment, categorize it as such. Area of interest classes have a tendency to accumulate extra views since you’re not competing with a well-liked class like private blogs or journey.

What else does the content material tab do?

Exterior of optimizing your video metadata, the content material part lets you monetize your video content material (extra on this under!). To activate monetization for particular movies, comply with these steps:

  1. Choose the video you wish to monetize
  2. Underneath monetization, choose on or off from the dropdown menu


Need to get extra eyeballs in your YouTube content material? Navigate to the playlist tab to arrange, create, and edit your playlists. Playlists play an necessary function in your development technique as a result of they affect watch time, a worth metric that YouTube makes use of to rank video content material.

Playlists and watch time are a match made in heaven as a result of playlists are auto-play. Which means that as soon as a viewer has completed watching one video, one other will robotically begin and enhance your watch time metric.

Professional tip: YouTube lets you hyperlink associated content material on the finish of movies. To extend watch time in your channel, hyperlink out to a playlist by utilizing an end card in your video.


YouTube Studio comes full of analytics that help you perceive what’s working and what isn’t in your video content material with the intention to make knowledgeable selections backed by knowledge.

Two important metrics affect how YouTube ranks video content material: viewers retention and watch time. So, hold your eyes peeled on each of those as you look to develop your channel.

Viewers retention

Retention measures what number of viewers proceed to look at your video after hitting play. After 15 seconds, in case your viewer hasn’t clicked away out of your video, YouTube will measure the quantity of people that stick round and proceed watching.

Audience retention is necessary as a result of it tracks factors of curiosity in your video and exhibits when viewers abandon the content material.

Measuring this metric will point out when your viewers is changing into disengaged along with your content material and lets you analyze why this is likely to be. For instance, is your introduction too lengthy? Are viewers turning off while you change the subject? Or, do you introduce a CTA too early on within the video?

audience retention graphs

Find out how to enhance viewers retention on YouTube
  • Nail your intro. Create an enticing introduction to your video and pique your viewer’s curiosity sufficient in order that clicking away isn’t an choice.
  • Oh, you tease. Inform your viewers why they need to stick round by teasing what’s arising in the remainder of the video.
  • Get inventive. Break up the monotony with completely different digicam angles, music adjustments, and thrilling visuals to maintain your viewers engaged from the get-go.
Find out how to see your channel’s viewers retention
  1. Choose the analytics tab on the left-hand aspect of the YouTube Studio display screen
  2. Click on on the video you wish to analyze
  3. Scroll right down to view viewers retention metrics

Watch time

Watch time tells you the overall period of time that individuals have spent watching your movies on YouTube. YouTube makes use of watch time as an element that determines how your content ranks. Subsequently, entrepreneurs must measure and search for alternatives to extend this metric to affect rankings and develop their channel.

Find out how to enhance YouTube watch time
  1. Develop your subscribers. The extra subscribers you may have, the extra doubtless they’ll watch your video content material and enhance your watch time metric. Embody a CTA in your movies to ask viewers to subscribe to your channel.
  2. Create high quality content material. Give attention to producing high-quality content material that resonates along with your viewers’s wants. There’s no level in publishing fluffy movies that don’t add worth to your viewers.
  3. Maintain it brief. The logical option to enhance watch time is to publish longer movies, proper? Fallacious. Viewers have limited attention spans, so hold your movies brief and concise to encourage them to look at till the top.

Watch Time metrics for Hootsuite’s video Instagram Hashtag Strategy 2022.

Find out how to see your channel’s watch time
  1. Choose the analytics tab on the left-hand aspect of the YouTube Studio display screen
  2. Click on on the video you wish to analyze
  3. Click on on Watch time (hours) to view this metric


YouTube is a video channel before everything, nevertheless it’s nonetheless necessary to create neighborhood and engagement in your channel. Use the feedback tab on YouTube Creator Studio to answer feedback shortly fairly than going into particular person movies.

YouTube additionally has a filter within the feedback part that not solely eliminates spam however lets you filter feedback by subscriber depend, whether or not the remark incorporates a query, and by response standing.

Professional tip: Filter feedback to seek out folks with a excessive subscriber depend who’re fascinated by your content material and attain out to ask a few future collaboration to assist develop your channel.


Including closed captions or subtitles to your video will help retain and interact your viewers. A 2019 study by Verizon discovered that 80% of shoppers usually tend to watch a whole video when captions can be found, and 69% view video with the hold forth in public locations, with 25% watching with the hold forth in non-public locations.

Moreover, 15% of Americans report that they’ve hassle listening to. By including subtitles or closed captions to your movies, you’re robotically making your video content material accessible to all, which can aid you to develop your channel much more.


Not the sexiest of subjects, however copyright is necessary to concentrate on as you construct and develop your YouTube channel.

Within the copyright part, you’re in a position to submit requests to have the copyrighted materials faraway from YouTube. For instance, you’ve posted a brand new video about social trends that one other consumer has downloaded and reposted below their channel.

Reposting one other consumer’s video is an infringement. YouTube offers you the instruments you have to report and remove movies that violate copyright, serving to you retain your channel authentically your individual and construct your model with out another person ripping off your movies.


Changing into a YouTube accomplice and monetizing your video content material is an thrilling option to get extra {dollars} in your again pocket. However, there’s a few issues you have to do earlier than you possibly can turn out to be a accomplice:

  • Have over 1,000 subscribers
  • Have greater than 4,000 watch hours from the final 12 months
  • Dwell in a rustic the place the accomplice program runs
  • Don’t have any community strikes in your channel
  • Have a linked AdSense account

Checked all of the containers to turn out to be a YouTube accomplice? Head to the monetization tab to be offered with an summary of how one can begin to earn cash out of your channel. You’ll have choices to discover commercials, create and promote merchandise, and launch channel memberships.


Branding is commonly how we differentiate between completely different merchandise (for instance, Coke vs. Pepsi) and helps to ascertain companies in a market. Firms incessantly be certain that the proper visible branding is used throughout all their social accounts to take care of consistency and sometimes have particular brand voice guidelines that decide how they impart.

YouTube is not any exception. If you wish to develop your channel, you have to create or set up a strong model technique, and the customization tab is the place to make that occur.


You possibly can tweak a number of issues within the format part to stage up your channel’s branding. For instance, you possibly can add a video highlight, the primary video that somebody sees upon arrival. YouTube offers you the choice to play a unique video relying on whether or not the customer is a subscriber or not.

  • To your unsubscribed viewers, we advocate creating an introductory video explaining what your channel is about, the kind of movies you create, and a call-to-action (CTA) asking them to subscribe.
  • To your subscribed viewers, we advocate including your most just lately revealed video.

You possibly can customise your channel homepage even additional by including featured sections, for instance, well-liked movies, playlists, or different hyperlinks to different channels you handle.


Stand out from the gang and add particular branding components to your channel. Right here, you possibly can add a profile image, banner picture, and watermark to assist differentiate your channel out of your opponents and assist to drive subscribers.

Fundamental information

Modified your enterprise path and must refresh your channel title and outline? Underneath the essential information tab, you possibly can edit these attributes and add hyperlinks to information your viewers to different properties, for instance, social media channels or your web site.

Audio Library

The audio library tab in YouTube Creator Studio is the place to get free music and sound results to make use of in your content material, together with movies you’ve monetized. After all, you’re below no obligation to credit score the creator, nevertheless it’s all the time a pleasant factor to do and will help you develop your channel by exhibiting that you just’re collaborative and clear.

Hootsuite is your one-stop-shop for managing your YouTube and social channels in concord. Develop your viewers, handle and schedule YouTube movies and social posts all on one useful dashboard. Strive it without spending a dime at the moment.

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Develop your YouTube channel quick with Hootsuite. Simply average feedback, schedule video, and publish to Fb, Instagram, and Twitter.