Within the wake of Elon Musk’s takeover of Twitter, Tumblr is without doubt one of the extra acquainted options individuals are exploring. Already, public figures are testing the waters — actor Ryan Reynolds made a move – most likely for publicity functions. However as an influence person who joined in 2014 and by no means left, I can see the indicators of the app’s resurgence.

Although it’s been round for fairly a while – since 2007 – and has its place within the social media house already, we wish to take the time to stroll by way of what Tumblr is for anybody who could also be unfamiliar with or hasn’t used it in a very long time. We’ll undergo what it’s, the way it works and how one can get began utilizing it as we speak.

What’s Tumblr?

Tumblr was launched in 2007 by David Karp and is at the moment owned by Automattic, homeowners of WordPress.com and WooCommerce. It’s a microblogging social platform that enables its customers to put up varied kinds of content material, from textual content and photographs to music and movies. Listed below are some facts to consider as you discover Tumblr as a content material channel:

  • There are at the moment 561.3 million blogs – understand that one person can create a number of blogs
  • The platform at the moment has 135 million month-to-month energetic customers and 11.1 million posts every day
  • 69% of customers entry Tumblr by way of cell apps and 31% by way of internet
  • Gen Z makes up 48% of Tumblr’s energetic customers

Making a Tumblr may be very simple, and the web site presents numerous choices for personalisation, a departure from every other social media platform. Customers can simply personalize every thing, from their weblog’s colours to its HTML. You may also set a novel URL on your weblog and add a theme tune. And to have interaction with content material, you both reblog or like a put up.

There are two fundamental kinds of creators on Tumblr: those that create unique content material and those that curate (or re-blog) posts. Along with functioning within the conventional weblog format, Tumblr additionally shows content material as a stream, very similar to the information feeds of common social networks.

Nevertheless, until you’re actively searching for present occasions, the platform doesn’t prioritize the newest information in its suggestions. You possibly can sustain with the most well-liked tags within the Search tab, however that doesn’t at all times prolong to latest occasions like Twitter’s prime Tendencies.

As an influence person of the app, I’ll say that Tumblr’s most comparable characteristic to Twitter is its customers’ love of quick textual content posts, however in different elements, it’s fairly totally different. You possibly can edit posts, customise your web page, or get up to a made-up Martin Scorsese movie taking off as if it actually exists – with artwork, theme music, and storylines besides.

getting started tumblr

If you happen to’re all in favour of exploring the platform, it’s fairly simple to get began. However be warned – it’s not very similar to Twitter.

The way to get began with Tumblr

If Tumblr’s capabilities and viewers seem to be the best match for you, right here’s the way to discover the platform.

  • Step 1: Enroll by including your e-mail, most popular username, and password. You may also use join immediately by way of Google or Apple.
tumblr sign up
  • Step 2: Choose which tags and accounts you’re all in favour of following. Tagging is an effective way to get extra out of Tumblr as a result of it helps you uncover content material and your content material be found.
  • Step 3: Create your first put up. There are numerous choices for content material creation accessible on Tumblr – textual content, photographs, GIFs, audio, video, quotes, and a enjoyable chat choice for re-enacting or making up conversations.
  • Step 4: Customise your weblog with one of many accessible themes. You’ve gotten the choice to maintain your account easy, however if you wish to replicate your persona, you possibly can customise your weblog and select a novel “.tumblr.com” URL (mine is tamioladipo.tumblr.com). To customise your weblog, click on on the 👤 icon and navigate to ‘Settings’. Then choose ‘Allow customized theme’ and ‘Edit theme’. Right here, you possibly can browse totally different themes to make your web site look extra distinctive – I take advantage of one referred to as Iconic. You may also edit the HTML to your coronary heart’s content material.
  • Step 5: Take part! Observe related search phrases, discover accounts you wish to observe, and interact with content material on the platform. Additionally, mess around with the options and have a look at different accounts. As a result of it’s so easy to get began, you possibly can invite your current viewers to observe and interact with you on Tumblr.


Take a look at the Tumblr glossary to stand up to hurry with widespread phrases used on the platform.

4 attention-grabbing Tumblr accounts to observe

When you’ve gotten began and messed round a bit, it will get simpler to grasp what to put up and the way to put up it. If you happen to’re nonetheless searching for inspiration, nonetheless, listed below are some attention-grabbing accounts on Tumblr to take a look at:

  • Buzzfeed Unsolvable: The favored true crime present on YouTube additionally has an equally common Tumblr account and fanbase. The account shares memes and inside jokes, and followers can talk with the folks behind the venture.
  • Zillow Gone Wild: This account is legendary for posting outrageous Zillow listings on Twitter and has now created a Tumblr account. The character of their posts means they don’t have to alter a lot about their content material however nonetheless attain current and new audiences.
tumblr getting started
  • Netflix: Media firms like Netflix thrive on the dialog that their content material generates on Tumblr. Netflix nonetheless updates its account frequently, which shall be an effective way to grasp how a model can use the platform.
  • DuckDuckGo: The browser firm makes use of all of Tumblr’s options, from textual content to beautiful photographs and animation on its profile. It additionally makes use of Tumblr as an extension of its weblog, posting content material and directing to its fundamental web site or simply sharing the entire article directly.


Take a look at the Tumblr brand directory for extra inspiration from different companies. A fast observe that a variety of manufacturers deserted their blogs and usernames, so content material could also be outdated and even gone.

6 ideas for utilizing Tumblr

Tumblr’s been round for some time and has a longtime mode of operation. You’ll probably should go in and slot in, not go in opposition to the grain. Listed below are some tricks to get essentially the most out of Tumblr

  1. Plan forward and create an editorial calendar with Tumblr’s built-in scheduling and queuing performance.
  2. Reblogs are way more essential than likes. Liking one thing is actually bookmarking, which is nice however not helpful to creators, whereas reblogging counts extra clearly towards statistics.
how to use tumblr
  1. The tone and first viewers of the platform is irreverent — formal language is way from the norm.
  2. Tags work equally to hashtags and enhance the visibility of your content material. Correct tagging is anticipated and respectful.
  3. Do not forget that individuals who view your Tumblr on desktops will see a website-like format — it’s very totally different from Twitter on this method. Make the most of Tumblr’s customization capabilities to create a website that matches your current model.
  4. Evergreen content does properly on Tumblr. It is because Tumblr isn’t news-driven, and tales that obtain consideration as we speak might nonetheless be common, even a number of years down the street.

Discover Tumblr as a brand new option to join together with your viewers

Whereas Tumblr is gaining recognition at lightning velocity due to its longevity and current viewers, it’s not a substitute for Twitter and shouldn’t be handled as one. The reality is, it’s tougher for manufacturers to discover a foothold on Tumblr as a result of branded content material doesn’t at all times join with the prevailing viewers. So we don’t suppose Twitter’s going anyplace simply but, and most social media professionals agree.

Nevertheless, it’s value establishing a Tumblr account and interesting with the platform and it’s viewers as a part of your model technique. A few of your viewers may already be there as a result of it’s been round for some time, so it received’t be too arduous to get them to seek out you there. Whereas we don’t at the moment have scheduling for Tumblr inside Buffer, you should use the platform’s nice native scheduler.

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