This text was translated from our Spanish edition utilizing AI applied sciences. Errors might exist because of this course of.

On-line gross sales occasions are happening this finish of the 12 months. After 2021 the place digital commerce reached values that exceeded 80,000 million {dollars} in retail gross sales, Cyber Monday and Black Friday arrived to place the final touch to a interval of consolidation of e-commerce because the presently most well-liked type of buy, in line with with a Statista projection.

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The rise within the variety of business transactions by digital platforms brings with it totally different and new challenges; from updating the inventory in order to not show merchandise which might be now not in inventory, to offering an correct and exact response to clients in simply a few minutes. These are, in all instances, actions that may be carried out simply and effectively by course of automation or RPA, for its acronym in English.

In keeping with the Founding father of the RPA startup, Rocketbot, Rafael Fuentes, robots can assist the excessive demand for on-line merchandise by collaborating in several levels of the acquisition course of: “One of many foremost processes which were automated are compensation for errors in purchases, because of dispatch issues or merchandise that by no means arrived. In these instances the robots are in control of auditing and delivering a response to the shopper with a reduction or compensation within the occasion that the corporate has made a mistake ”.

As well as, the automation specialist emphasizes the advantages of automation in processes that beforehand required a substantial period of time, as a result of they needed to be finished manually: “Automation has allowed a buyer to have a response in much less time. Within the case of claims, it has been attainable to cut back phone calls to solely three minutes, whereas earlier than they might take about 10, which now permits an government to serve as much as three purchasers in the identical time frame ”.


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Alternatively, robots can play a basic position when it comes to real-time updating of shares, an motion that may keep away from numerous complications throughout on-line mass sale occasions. These instruments can do inventory evaluation, load merchandise and costs, acquiring zero error ends in ecommerce platforms.

implement a robotic for ecommerce?

Rafael Fuentes says that step one to automate the shopper expertise in an internet gross sales platform is to evaluation the processes, that’s, “determine these which might be an issue at the moment and analyze which processes may be standardized or not. To automate, if or if we’d like it to be standardized ”.

In keeping with Fuentes, we’re in the beginning of the automation revolution, a know-how that within the eCommerce space can evolve into buying experiences with out the necessity to work together with an internet site and giving customers way more management over their purchases.

“It should now not be crucial for patrons to work together with different individuals to have details about their merchandise, since it’s attainable to centralize all the data by the automation of processes, each for the client and for the businesses that generate the sale,” he concludes .