Working as a contract social media supervisor can present numerous freedom. Fortunately, social media administration might be executed from anyplace, so long as you have got entry to a dependable Wi-Fi connection.

If you have already got some expertise beneath your belt, it’s fast and simple to get began as a freelancer. (Maintain studying to learn the way to get began in simply 4 steps.)

Whether or not you’re a longtime social media supervisor interested by changing into a freelancer, or a enterprise trying to rent one, we’ve outlined the charges, finest practices, and key necessities of the position beneath.

What is a freelance social media manager?

A freelance social media manager is a social media marketing expert who provides on-demand services. They are usually a team of one, are registered with their local Chamber of Commerce, and work with multiple companies and clients.

While freelance social media managers, in general, handle their clients’ social media presence, some freelance gigs are more specific. Here is a list of services commonly offered by freelancer social media managers:

  • Social media strategy
  • Creating and managing content calendars
  • Content creation (photography, design)
  • Copywriting
  • Scheduling and publishing posts
  • Community management (engaging with followers, answering DMs and comments)
  • Analytics and reporting

7 skills a good freelance social media manager should have

Good freelance social media managers need all the skills of a normal social media manager, plus the abilities wanted to run their very own enterprise (as if the primary half isn’t onerous sufficient!).

Listed below are seven expertise that may allow you to turn into a profitable freelance social media supervisor.

1. Copywriting

Social media administration requires creating plenty of captions, so copywriting is essential. Freelance social media managers needs to be good at copywriting and modifying, as the most effective social media posts are short, snappy, and witty.

Furthermore, freelancing tasks usually include greater expectations than a standard job: purchasers count on freelancers to ship copy with none spelling and grammar errors. As a freelancer, you’ll be able to subcontract an editor to double-check your work earlier than delivering it to purchasers.

2. Images and design

A contract social media professional will usually must seize and create content material for purchasers. That is the place having expertise in pictures and design can come in useful.

Even in the event you’re not a Photoshop knowledgeable, instruments like Canva make design tremendous straightforward with templates tailor-made for social media posts.

By way of pictures, the very best digicam is the one you all the time have with you (aka your telephone). Whether or not you’re recording movies for TikTok and Reels, or taking photos for Instagram and weblog posts, in the present day’s smartphones are totally able to capturing content material that meets the image specs and video specs of every social media platform.

3. Group administration

Many companies rent social media freelancers to outsource the extra time-consuming features of social media, corresponding to group administration.

Group administration often entails monitoring inboxes and replying to DMs, partaking with publish feedback and mentions, interacting with different customers, and moderating discussions.

Good group administration requires being organized and meticulous (making certain no customer support points are missed), following the model’s tone of voice pointers, and having real interactions with the group.

4. Evaluation and reporting

As a crew of 1, freelancers usually want to supply evaluation and reporting on the shopper’s social channels. A superb freelance social media supervisor ought to ship a month-to-month report (here’s a free template) outlining the outcomes of their work, corresponding to viewers development, engagement charges, attain, and direct gross sales/conversions, if relevant.

5. Presentation & gross sales

Freelancers usually must create a pitch or proposal for every potential shopper and successfully promote it to land the gig at their desired charge (extra on setting charges beneath).

One of many hardest psychological features of being a freelancer is that purchasers can finish tasks at any time, so that you’re all the time in search of your subsequent shopper. The extra pitches you do, the extra snug you’ll get with promoting your providers (and also you’ll additionally develop your individual template and magnificence).

6. Shopper relationship administration

One of many key enterprise features of being a contract social media supervisor is constructing and sustaining shopper relationships.

Freelancers all the time reply to the shopper, which suggests they should respect purchasers’ choices on budgets, marketing campaign messaging, visible belongings, and extra (which might be irritating).

However that doesn’t imply that freelance social media managers ought to keep away from pushing again on techniques and methods. In any case, purchasers pay freelance social media managers for his or her experience.

7. Flexibility

As a social media freelancer, it’s a must to put on many hats.

When working with small enterprise purchasers with restricted sources, chances are you’ll be anticipated to step exterior of typical regular social media duties. A shopper would possibly ask you to assist with different digital advertising duties like writing weblog posts, and even with logistics, like packing buyer shipments. I as soon as helped a shopper by working at their gross sales sales space at a group occasion (and captured social content material on the identical time).

The way to turn into a contract social media supervisor in 2021

Step 1: Arrange your small business

Earlier than you can begin working with purchasers, you want to formally arrange your small business. The necessities for establishing a enterprise differ from nation to nation, however typically contain:

  • Deciding which sort of enterprise you need to register (corresponding to a sole proprietorship or a restricted legal responsibility firm).
  • Registering your enterprise identify (which must be distinctive); examine trademark databases if you would like the choice to trademark your model sooner or later.
  • Registering for a tax quantity (not all freelancers want one, so you should definitely analysis what the standards are in your scenario).
  • Getting your enterprise license (which often must be renewed yearly).
  • Making a enterprise checking account (optionally available, examine with an accountant).

When you’ve registered your freelance enterprise, some optionally available steps could be making a enterprise electronic mail, web site, and social media accounts (or no less than reserve the handles for your small business identify, in case you determine to construct them up in a while).

Step 2: Construct a portfolio

To land your first purchasers, you’ll want a portfolio to showcase your previous work and expertise. It doesn’t essentially should be created inside a flowery web site — for a lot of purchasers, a PDF will do.

Should you’ve solely labored full-time company roles, you should use tasks and examples from these roles so long as you concentrate on the social media advertising methods you’ve contributed to and the outcomes for which you had been accountable.

Step 3: Worth your providers

The great thing about being a freelancer is that you’ve full management over pricing your providers.

Earlier than getting down to discover purchasers, you need to perform some research to determine how a lot your time and experience are value. Nevertheless, I all the time have discovery conversations with purchasers earlier than really sharing my charges with them – extra on how to do that beneath.

Step 4: Put your self on the market

Now the onerous work begins: discovering purchasers. Regardless of how proficient you’re as a social media supervisor, you want to put your self on the market for purchasers to know that you just’re out there as a freelancer.

Right here’s what works for me:

  • Area people-based teams (Fb, Slack): Many Slack and Fb teams usually have channels for jobs the place members can publish freelance alternatives. I’ve landed virtually all my freelance tasks by way of a majority of these teams.
  • LinkedIn: LinkedIn has just lately added options for freelancers, corresponding to indicating your availability for freelance work and itemizing your providers in your profile. When you launch your small business, you need to publish to let your community know that you just’re providing freelance providers.
  • Content material advertising: If you wish to construct a longer-term secure supply of shopper referrals, take into account beginning a e-newsletter, weblog, or YouTube channel that covers subjects that your potential purchasers could be interested by (corresponding to “social media suggestions for actual property brokers”, or no matter your goal business is) and including a CTA mentioning your freelance social media providers.
  • Phrase of mouth: Previous and present purchasers can turn into an amazing supply of referrals. When you’ve labored with a cheerful shopper, allow them to know that you just’re open to suggestions as they usually know different pals/contacts like themselves.

Try this Twitter thread for extra concepts on touchdown freelance purchasers:

2021 social media freelance charges

Setting charges might be one of many hardest hurdles to beat as a social media freelancer. Fortunately, we’ve researched what social media freelancers are charging in 2021 to assist information you in setting your individual charges.

Please word that these charges are only a benchmark and needs to be supplemented with your individual analysis about freelance charges in your space and inside your area of interest.

Earlier than offering a quote to a potential shopper, I like to recommend doing a “discovery name”. Throughout this name, ask questions concerning the shopper’s enterprise mannequin, goal prospects, advertising budgets, KPIs, and any historical past working with freelance social media managers to uncover potential crimson flags.

Then, I begin outlining the scope of labor by asking questions like:

  • What sort of social media work are you in search of?
  • What do you need to obtain on social media?
  • How will we measure success? What social media KPIs are a precedence?
  • What’s the finances for natural and paid social media techniques?

The extra sophisticated a undertaking can be, the upper you need to cost.

Now, on to the charges. Based mostly on our analysis, freelance social media supervisor charges often correspond to years of expertise:

  • Junior (0-2 years): $20-30/hr
  • Mid-level (3-5 years): $40-75/hr
  • Senior (5-8 years): $80-100/hr
  • Knowledgeable (10+ years): $100-250/hr

One solution to calculate your freelance charge is to extend your earlier hourly charge as a salaried worker by 30%. You may as well use a freelance rate calculator.

Take into account that as a freelancer, your charge must cowl your overhead prices (enterprise registration, taxes, provides & bills, and so forth.) and that the shopper isn’t providing you with the soundness of a everlasting contract or advantages.

Based mostly on the scope of labor, you additionally must determine if you’ll cost an hourly charge, month-to-month retainer, or one other association (i.e. % of income per lead generated). Month-to-month retainers are finest for long-term tasks and can prevent plenty of time you’d in any other case spend on time monitoring.

Nevertheless, if the undertaking would require unpredictable or variable hours, an hourly charge will profit you extra as a freelancer. You are able to do a mixture of each: a month-to-month retainer overlaying a listing of deliverables/providers, plus an hourly charge for any work above and past.

6 suggestions and finest practices for freelance social media managers

1. At all times hold your resume updated

Along with offering a portfolio, purchasers additionally often need to see a resume. Be sure to replace it together with your most up-to-date place and revise your bullet factors to say the abilities and providers that you just’ll offer to purchasers. You need to use our free social media manager resume templates to get began.

2. Assist your self receives a commission

Sadly, one problem many freelancers face shouldn’t be getting paid constantly and on time. At all times be certain that to signal written contracts with new purchasers, which ought to comprise your most popular fee phrases and penalties for late funds. A standard fee time period is 30 days.

Think about using invoicing software program, which can allow you to ship skilled invoices with clear fee deadlines (some even have automated fee reminders). Some software program additionally supplies contract templates.

Final tip: for one-off tasks with outlined quantities, ask for a 50% deposit upfront and the remainder when work is accomplished. This ensures you continue to receives a commission in your time even when a shopper adjustments their thoughts throughout the undertaking.

3. Learn to say no

As a freelancer, there’s fixed stress to tackle purchasers or tasks to pay your payments. But it’s equally necessary to discover ways to say no to poisonous purchasers, to smaller contracts that don’t meet your minimal, and to tasks that turn into too tense or troublesome.

You possibly can all the time cross on alternatives that don’t work so that you can fellow freelancers.

4. Talk together with your purchasers

As a contract social media supervisor, it’s your duty to speak nicely together with your purchasers. In case of any delays, be immediate and clear.

One of the best recommendation I’ve ever acquired as a freelancer is to underpromise and overdeliver on shopper expectations.

5. Perceive enterprise necessities and taxes

One of the best factor I ever did as a starting freelancer was attending a workshop by an accountant who specialised in freelance companies. She defined the steps to establishing a contract enterprise, tips on how to observe funds, which bills to put in writing off, and tips on how to plan for tax submitting.

Utilizing accounting software program like Wave or Freshbooks may also help with invoicing and bills. One other query value consulting an accountant is whether or not you want to register for a tax quantity, which can affect the way you invoice purchasers.

6. Use social media administration instruments to save lots of time

As a contract social media supervisor, you’ll should juggle sending invoices, creating proposals, and speaking with purchasers on high of doing the social media work itself.

Save your self time and stress through the use of a social media administration instrument like Hootsuite to schedule posts, create analytics stories, and reply to feedback and DMs, all from one dashboard.

Study extra about how Hootsuite may also help you simply deal with a number of purchasers’ social media accounts:

Save time managing your purchasers’ social media accounts with Hootsuite. Simply schedule posts, accumulate real-time knowledge, and have interaction together with your viewers throughout social networks. Attempt it free in the present day.

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